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The seventh generation in the United States began with the release of the Xbox 360 in November 2005 and the PlayStation 3 and Wii in November 2006. Microsoft strategy of releasing early enabled them to have a 3 million unit advantage before the release of its competitors. Since that point, the Wii's intuitive controller and lower price point allowed it to surpass the Xbox 360 in June of 2008. The PlayStation 3 has struggled to record high sales at its initial cost, though it saw strong growth in 2008. It appears as though all three companies intend to extend their system's lifecycle longer than the typical 5 years. The next-generation systems are predicted to arrive in 2012 at the earliest. The US video game market share as of July 2009 is: Wii (46.7%), Xbox 360 (35.3%), PlayStation 3 (18.0%). The situation is similar on a worldwide scale. (more)
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NPD March 2010 sales figures
The March NPD sales figures for Nintendo, Microsoft and Sony are available now.
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Nintendo, Sony, and Microsoft financial reports
The three companies release their quarterly reports for the 2010 fiscal year.
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