Sega Saturn is a console by Sega released in 1994 in Japan and 1995 in the U.S. It was discontinued in the United States and Europe in 1998 with the release of the Sega Dreamcast, but the Saturn continued to be sold in Japan up until 2000. Sega used a $50 million marketing campaign to promote their new system. It was a success in Japan, but a failure in North America and Europe. Part of the reason for its relative failure in these regions was because of its higher price and more difficult programming platform compared to the PlayStation.
Sega Saturn sales figures
- See Fifth generation of video games for table of sales figures
Estimates for the number of Sega Saturn consoles sold worldwide range from over 9.5 million units to as high as 17 million units. By the end of 1996, the install base in the US was 1.2 million; by that time, it sold close to 6 million in Japan, twice the combined total of the rest of the world. Sega Saturn reached an aggregate total of 7.56 million units as of the end of fiscal 1996; NLI Research Institute predicted the Saturn would sell 13 million worldwide by the end of fiscal 1997 and 17 million by the end of fiscal 1999.
- Evans, David S.; Hagiu, Andrei; Schmalensee, Richard (2006). Invisible engines: how software platforms drive innovation and transform industries ([Online-Ausg.] ed.). Cambridge (Mass.): MIT Press. p. 131. ISBN 0262050854. http://books.google.co.uk/books?id=5Wx6-uv-DSkC&pg=PA131. Retrieved 31 January 2012. (with reference to Table 2: Worldwide Video Game Console Annual Shipment History - 1989-1998. Video Game Consoles: Sony, Nintendo and Sega Brace for Microsoft Challenge. In-Stat (NPD Group) (December 2000). Archived from the original on 2001-05-01. Retrieved on 31 January 2012.)
- The business of culture p. 82
|Fifth generation of video games|
|PlayStation · Nintendo 64 · Sega Saturn · Game Boy Color|