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Pokémon

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Pokémon is a role-playing video game franchise developed by Game Freak and published by Nintendo. The entire media franchise is managed by The Pokémon Company, founded by Game Freak, Nintendo and Creatures Inc. The first video game released in 1996 in Japan, for the Game Boy. The franchise centers on creatures called Pokémon, which can be captured and trained by humans, known as Pokémon Trainers.

Pokémon is the highest-grossing entertainment media franchise of all time, estimated to have grossed more than $150 billion in lifetime revenue as of 2023. This includes an estimated $30 billion grossed from video games and more than $100 billion from licensed merchandise sales.

As of December 2023, the Pokémon franchise has sold over 480 million units worldwide.[1] This makes Pokémon the second best-selling game franchise, only behind Mario. In addition, Pokémon Go is the most-downloaded mobile game, with over 1 billion downloads.[2] The Pokémon video game series has shifted a total of over 1.3 billion units in retail sales and official downloads.

Beyond video games, the Pokémon Trading Card Game has sold over 64.8 billion cards,[1] making it the best-selling trading card game of all time after surpassing Yu-Gi-Oh![3] The Pokémon anime series is also very successful, watched by more than 1 billion viewers across 183 countries. The film adaptations have also sold more than 190 million tickets and grossed over $1.8 billion at the worldwide box office.

Franchise

The following table summarizes the sales and revenue of the Pokémon franchise, including all video games, media, and merchandise, as of 2023.

Media Unit sales (est.) Gross revenue (est.)
Video games 480,000,000[1] $30,619,973,000
Main series 327,680,000+ $16,371,000,000
Spin-offs 69,731,146+ $3,154,873,000
Arcade games — $1,711,000,000
F2P games — $9,383,100,000
Other media and merchandise 65,349,170,350 $146,019,151,704
Licensed merchandise — $113,705,000,000
Pokémon Trading Card Game 64,800,000,000 $26,000,000,000
Anime series (television) — $929,000,000
Anime series (home video) 31,963,169+ $843,697,287
Anime series (streaming) — $585,000,000
Films (box office) 192,389,783+ $1,879,075,522
Films (home entertainment) 6,437,957+ $477,378,895
Manga 308,250,000 $1,600,000,000
Music 10,129,441+ —
Total 65,829,170,350 $176,639,124,704

Video games

Main series

Title Year Platform Units sales Gross revenue (est.)
Sales Ref Gross Ref
Pokémon Red / Green / Blue / Yellow 74,260,000 $3,288,000,000
Pokémon Red / Green / Blue 1996 GB 31,050,000 [4] $1,271,000,000 [n 1]
Pokémon Yellow 1998 GB 14,640,000 [4] $454,000,000 [n 2]
Pokémon FireRed & LeafGreen 2004 GBA 12,000,000 [4] $640,000,000 [n 3]
Pokémon Red / Green / Blue / Yellow 2016 3DS (VC) 1,500,000 [5] $19,000,000 [n 4]
Pokémon: Let's Go, Pikachu & Eevee 2018 Switch 15,070,000 [6] $904,000,000 [7]
Pokémon Gold / Silver / Crystal 42,840,000 $1,990,000,000
Pokémon Gold & Silver 1999 GBC 23,730,000 [4] $1,016,000,000 [n 5]
Pokémon Crystal 2000 GBC 6,390,000 [4] $211,000,000 [n 6]
Pokémon HeartGold & SoulSilver 2009 DS 12,720,000 [8] $763,000,000 [n 7]
Pokémon Ruby / Sapphire / Emerald 37,880,000 $1,648,000,000
Pokémon Ruby & Sapphire 2002 GBA 16,220,000 [4] $689,000,000 [n 8]
Pokémon Emerald 2004 GBA 7,060,000 [4] $256,000,000 [n 9]
Pokémon Omega Ruby & Alpha Sapphire 2014 3DS 14,600,000 [9] $703,000,000 [n 10]
Pokémon Diamond / Pearl / Platinum 40,330,000 $2,053,000,000
Pokémon Diamond & Pearl 2006 DS 17,670,000 [8] $778,000,000 [n 11]
Pokémon Platinum 2008 DS 7,600,000 [4] $372,000,000 [n 12]
Pokémon Brilliant Diamond & Shining Pearl 2021 Switch 15,060,000 [4] $903,000,000 [12]
Pokémon Black / White 24,160,000 $1,194,000,000
Pokémon Black & White 2010 DS 15,640,000 [8] $759,000,000 [n 13]
Pokémon Black 2 & White 2 2012 DS 8,520,000 [4] $435,000,000 [n 14]
Pokémon X / Y 16,720,000 $953,000,000
Pokémon X & Y 2013 3DS 16,720,000 [9] $953,000,000 [n 15]
Pokémon Sun / Moon 25,510,000 $1,247,000,000
Pokémon Sun & Moon 2016 3DS 16,320,000 [9] $879,000,000 [n 16]
Pokémon Ultra Sun & Ultra Moon 2017 3DS 9,190,000 [9] $368,000,000 [n 17]
Generation VIII 41,600,000 $2,481,000,000
Pokémon Sword & Shield 2019 Switch 26,600,000 [6] $1,581,000,000 [23]
Pokémon Legends: Arceus 2022 Switch 15,000,000 [24] $900,000,000 [25]
Generation IX 26,380,000 $1,517,000,000
Pokémon Scarlet & Violet 2022 Switch 26,380,000 [6] $1,517,000,000 [26]
Pokémon Legends: Z-A 2025 Switch
Total 327,680,000 $16,371,000,000

Spin-offs

Title Year Platform Units sales Gross revenue (est.)
Sales Market Ref Gross Ref
Pocket Monsters’ Stadium 1998 N64 1,370,000 Japan [4] $95,000,000 [27]
Pokémon Stadium 2 5,460,000 [4] $382,000,000
Pokémon Stadium 2 1999 N64 1,140,000 Japan [28] $80,000,000 [29]
Pokémon Stadium 2000 N64 4,320,000 Overseas [28] $302,000,000
Pokémon Stadium Gold & Silver 2,540,000 [4] $178,000,000
Pokémon Stadium Kin Gin 2000 N64 742,467 Japan [30] $52,000,000 [31]
Pokémon Stadium 2 2001 N64 1,797,533 Overseas $126,000,000
Pokémon Battle Revolution 1,950,000 $97,000,000
Pokémon Battle Revolution 2006 Wii 1,950,000 Worldwide [4] $97,000,000 [32]
Hey You, Pikachu! 1,830,000 $88,000,000
Hey You, Pikachu! 1998 N64 1,830,000 Worldwide [4] $88,000,000 [33]
Pokémon Channel 376,373 $13,000,000
Pokémon Channel ~Together with Pikachu!~ 2003 GCN 66,373 Japan [30] $3,700,000 [34]
Pokémon Channel 2003 GCN 310,000* Overseas [35] $9,300,000 [36]
Pokémon de Panepon 108,376 $4,200,000
Pokémon de Panepon 2000 GBC 108,376 Japan [30] $4,200,000 [37]
Pokémon Puzzle League 388,275 $20,400,000
Pokémon Puzzle League 2000 N64 298,275 USA [38] $15,000,000 [39]
2001 N64 90,000* Other [40] $5,400,000 [41]
Pokémon Card Game series 3,785,116 $113,300,000
Pokémon Trading Card Game 1998 GB / GBC 3,720,000 Worldwide [4] $111,000,000 [42]
Pokémon Card GB2: GR-Dan Sanjō! 2001 GBC 65,116 Japan [30] $2,300,000 [43]
Pokémon Card Game: How to Play DS 2011 DS Unknown Unknown
Pokémon Snap series 6,030,000 $325,000,000
Pokémon Snap 1999 N64 3,630,000 Worldwide [4] $181,000,000 [44]
New Pokémon Snap 2021 Switch 2,400,000 Overseas [45] $144,000,000 [46]
Pokémon Pinball series 6,680,000 $268,000,000
Pokémon Pinball 1999 GB 5,310,000 Worldwide [4] $186,000,000 [47]
Pokémon Pinball: Ruby & Sapphire 2003 GBA 1,370,000 Worldwide [4] $82,000,000 [48]
Pokémon Colosseum series 3,830,000 $191,000,000
Pokémon Colosseum 2003 GCN 2,410,000 Worldwide [4] $120,000,000 [49]
Pokémon XD: Gale of Darkness 2005 GCN 1,420,000 Worldwide [4] $71,000,000 [50]
Pokémon Dash 738,285 $30,000,000
Pokémon Dash 2004 DS 348,285 Japan [30] $16,000,000 [51]
2005 DS 390,000* Overseas [52] $14,000,000 [53]
Pokémon Mystery Dungeon series 17,150,000 $650,000,000
Pokémon Mystery Dungeon: Red Rescue Team 2005 GBA 2,360,000 Worldwide [4] $78,000,000 [54]
Pokémon Mystery Dungeon: Blue Rescue Team 2005 DS 3,490,000 Worldwide [4] $115,000,000 [55]
Pokémon Mystery Dungeon:
Explorers of Time / Explorers of Darkness 		2007 DS 4,880,000 Worldwide [4] $171,000,000 [56]
Pokémon Mystery Dungeon: Explorers of Sky 2009 DS 1,490,000 Worldwide [4] $52,000,000 [57]
Pokémon Mystery Dungeon: Adventure Team 2009 WiiWare Unknown Unknown
Pokémon Mystery Dungeon: Gates to Infinity 2013 3DS 1,380,000 Worldwide [4] $55,000,000 [58]
Super Pokémon Mystery Dungeon 2015 3DS 1,660,000 Worldwide [4] $66,000,000 [59]
Pokémon Mystery Dungeon: Rescue Team DX 2020 Switch 1,990,000 Worldwide [4] $113,000,000 [60]
Pokémon Ranger series 6,810,000 $225,000,000
Pokémon Ranger 2006 DS 2,930,000 Worldwide [4] $97,000,000 [61]
Pokémon Ranger: Shadows of Almia 2008 DS 2,350,000 Worldwide [4] $82,000,000 [62]
Pokémon Ranger: Guardian Signs 2010 DS 1,530,000 Worldwide [4] $46,000,000 [63]
My Pokemon Ranch 434,745 $4,300,000
Minna no Pokemon Bokujō 2008 WiiWare 234,745 Japan [64] $2,300,000 [65]
My Pokemon Ranch 2008 WiiWare 200,000 Overseas [66] $2,000,000
Pokémon Rumble series 1,646,740 $61,210,000
Pokémon Rumble 2009 WiiWare 150,000 Overseas [66] $2,300,000 [67]
Pokémon Rumble Blast 2011 3DS 1,400,000 Worldwide [4] $56,000,000 [68]
Pokémon Rumble U 2013 3DS eShop 10,955 Japan [30] $210,000 [69]
Pokémon Rumble World 2015 3DS 85,785 Japan [70] $2,700,000 [70]
PokéPark Wii: Pikachu's Adventure 1,250,000 $25,000,000
PokéPark Wii: Pikachu's Adventure 2010 Wii 1,250,000 Worldwide [4] $25,000,000 [71]
PokéPark 2: Wonders Beyond 811,557 $61,000,000
PokéPark 2 BW: Beyond the World 2011 Wii 321,557 Japan [30] $24,000,000 [72]
PokéPark 2: Wonders Beyond 2012 Wii 490,000* Overseas [73] $37,000,000
Pokémon Conquest 1,008,221 $47,000,000
Pokémon + Nobunaga no Yabō 2012 DS 348,221 Japan [30] $27,000,000 [74]
Pokémon Conquest 2012 DS 660,000* Overseas [75] $20,000,000 [76]
Pokémon Art Academy 471,845 $15,340,000
Pokémon Art Academy 2014 3DS 130,149 Japan [30] $4,900,000 [77]
3DS eShop 11,696 Japan [78] $440,000
3DS 330,000* Overseas [79] $10,000,000 [80]
Pokémon Battle Trozei 200,313 $1,633,000
Pokémon Battle Trozei 2014 3DS eShop 196,238 Japan [78] $1,600,000 [81]
3DS 4,075 Japan [30] $33,000
Pokkén Tournament 3,128,108 $188,000,000
Pokkén Tournament 2016 Wii U 1,000,000 Worldwide [82] $60,000,000 [83]
Pokkén Tournament DX 2017 Switch 328,108 Japan [30] $20,000,000 [84]
1,800,000 Overseas [85] $108,000,000 [86]
Detective Pikachu 484,197 $19,590,000
Meitantei Pikachū ~Shin Konbi Tanjō~ 2016 3DS eShop 30,117 Japan [78] $390,000 [87]
Meitantei Pikachū 2018 3DS 104,080 Japan [30] $5,200,000
Detective Pikachu 2018 3DS 350,000* Overseas [88] $14,000,000 [89]
Detective Pikachu Returns 137,528 $6,000,000
Detective Pikachu Returns 2023 Switch 137,528 Japan [30] $6,000,000 [90]
Other games 1,111,467 $45,900,000
Pokémon Box Ruby & Sapphire 2003 GCN 231,704 Japan [30] $4,700,000 [91]
Pokémon Trozei! 2005 DS 590,000* Worldwide [92] $21,000,000 [93]
Battle & Get! Pokémon Typing DS 2011 DS 236,432 Japan [30] $18,000,000 [94]
Pokédex 3D Pro 2012 3DS Unknown Unknown
Pokémon Tretta Lab 2013 3DS 53,331 Japan [30] $2,200,000 [95]
Detective Pikachu Returns 2023 Switch N/A N/A
69,731,146 $3,154,873,000

Arcade games

Title Year Arcade credits Gross revenue Ref
Pokémon Battrio 2007 100,000,000 ¥100,000,000,000 ($1,300,000,000) [96][97]
Pokémon Tretta 2012 100,000,000 ¥10,000,000,000 ($130,000,000) [96]
Pokémon Ga-Olé 2016 100,000,000 ¥10,000,000,000 ($91,000,000)
Pokémon Mezastar 2020 100,000,000 ¥20,000,000,000 ($190,000,000)
Total 400,000,000 ¥140,000,000,000 ($1,711,000,000)

F2P games

Title Year Platform(s) Downloads Gross revenue Ref
Pokémon TCG Online 2014 iOS, Android 10,000,000 $200,000 [98]
Pokémon Shuffle / Poké Toru 2015 Nintendo 3DS 6,500,000 — [99]
iOS, Android 15,400,000 $25,000,000 [100][101]
Pokémon Duel 2016 iOS, Android 42,900,000 $21,600,000 [102][101]
Pokémon Go 2016 iOS, Android 1,000,000,000 $8,626,000,000 [103][n 18]
Pokémon: Magikarp Jump 2017 iOS, Android 21,400,000 $5,800,000 [102]
Pokémon Quest 2018 Switch 1,000,000 — [111]
iOS, Android 43,100,000 $10,700,000 [102]
Pokémon Masters EX 2019 iOS, Android 50,000,000 $335,000,000 [112][113]
Pokémon Rumble Rush 2019 iOS, Android $5,000,000 $1,000,000 [98]
Pokémon Café ReMix 2020 iOS, Android 10,000,000 $10,000,000
Pokémon Home 2020 iOS, Android 27,200,000 $24,000,000 [102]
Pokémon Smile 2020 iOS, Android 5,000,000 — [98]
Pokémon Unite 2021 iOS, Android 92.200,000 $83,000,000 [102][113]
Pokémon TCG Live 2022 iOS, Android $5,000,000 — [98]
Pokémon Sleep 2023 iOS, Android 20,000,000 $120,000,000 [114][115]
Pokémon Trading Card Game Pocket 2024 iOS, Android 33,000,000 $500,000,000 [116][98]
Total 1,295,500,000 $9,383,100,000

Other media and merchandise

Card game

Title Debut Card sales Gross revenue (est.) Ref
Pokémon Trading Card Game 1996 64,800,000,000 $26,000,000,000 [1][n 19]

Anime series

Television

Pokémon anime series TV viewership
Market Viewers Ref
Japan 26,900,000+ [119]
China 270,000,000+ [120][121]
India 96,900,000 [122]
United States 22,858,200+ [n 20]
Philippines 9,458,100+ [n 21]
United Kingdom 2,500,000+ [127]
Canada 2,000,000+ [128]
192 countries 1,000,000,000+ [1]
TV content revenue in Japan (Hakuhodo)
Year Revenue (¥) Revenue (US$) Ref
2013 ¥10,600,000,000 $109,000,000 [129]
2014 ¥8,200,000,000 $77,000,000 [130]
2015 — —
2016 — —
2017 ¥10,300,000,000 $92,000,000 [131]
2018 ¥12,400,000,000 $112,000,000 [132]
2019 ¥13,400,000,000 $123,000,000 [133]
2020 ¥17,500,000,000 $164,000,000 [134]
2021 ¥27,700,000,000 $252,000,000 [135]
2013–2021 ¥100,100,000,000 $929,000,000

Home video

Market Date(s) Sales Revenue (¥) Revenue ($) Note Ref
United Kingdom 2000 3,000,000 $75,000,000 VHS [136][137]
Japan 1998–2011 3,963,169+ ¥15,023,757,348 $141,518,828
Japan 1998–2000 3,500,000 ¥11,004,000,000 $102,111,000 — [138]
2004–2007 233,408 ¥734,000,000 $7,000,000 64 volumes [139][140]
2007–2011 229,761 ¥722,400,000 $9,051,497 63 volumes [139][141]
2017 — ¥1,744,502,029 $15,895,235 — [142]
January–June 2018 — ¥818,855,319 $7,461,096 — [143]
United States 2000–2019 25,000,000+ $626,526,573
United States 2000 25,000,000 — $625,000,000 VHS / DVD [144][137]
2017–2019 — — $1,526,573 DVD [145]
3 countries 1998–2011 31,963,169+ $843,697,287

Streaming

Netflix streaming (2023–2024)
Series Year Viewership Gross revenue (est.) Ref
Pokémon 32,805,000 $229,000,000
Pokémon 2023 23,005,000 $160,000,000 [146][147]
2024 9,800,000 $69,000,000 [148][147]
Pokémon Master Journeys: The Series 12,800,000 $89,000,000
Pokémon Master Journeys: The Series 2023 9,300,000 $65,000,000 [146][147]
2024 3,500,000 $24,000,000 [148][147]
Pokémon: Ultimate Journeys 23,500,000 $161,000,000
Pokémon: Ultimate Journeys 2023 19,100,000 $130,000,000 [146][147]
2024 4,400,000 $31,000,000 [148][147]
Pokémon Horizons: The Series 6,500,000 $45,000,000
Pokémon Horizons: The Series 2023 300,000 $2,000,000 [146][147]
2024 6,200,000 $43,000,000 [148][147]
Pokémon Concierge 8,700,000 $61,000,000
Pokémon Concierge 2023 2,600,000 $18,000,000 [146][147]
2024 6,100,000 $43,000,000 [148][147]
2023–2024 84,305,000 $585,000,000

Films

Box office

Anime film gross revenue
Film Year Market(s)
Japan Other territories
Pokémon: The First Movie 1998 ¥7,600,000,000[149] $105,649,662[150]
Pokémon: The Movie 2000 1999 ¥6,400,000,000[149] $178,350,338[151][150]
Pokémon 3: The Movie 2000 ¥4,850,000,000[152]
Pokémon 4Ever 2001 ¥3,900,000,000[153] $1,807,089[n 22]
Pokémon Heroes 2002 ¥2,670,000,000[153] $746,381
Jirachi—Wish Maker 2003 ¥4,500,000,000[153] $445,711[n 23]
Destiny Deoxys 2004 ¥4,380,000,000[158] N/A
Lucario and the Mystery of Mew 2005 ¥4,300,000,000[158] $691,000[159]
Pokémon Ranger and the Temple of the Sea 2006 ¥3,400,000,000[158] $1,067,399[n 24]
The Rise of Darkrai 2007 ¥5,020,000,000[158] $258,295[161]
Giratina and the Sky Warrior 2008 ¥4,800,000,000[158] $5,348,442[162]
Arceus and the Jewel of Life 2009 ¥4,670,000,000[158] $2,054,202[n 25]
Zoroark—Master of Illusions 2010 ¥4,160,000,000[158] $23,938,927[163]
White—Victini / Black—Zekrom 2011 ¥4,330,000,000[158] $5,845,579[n 26]
Kyurem vs. the Sword of Justice 2012 ¥3,610,000,000[158] $1,950,518[166]
Genesect and the Legend Awakened 2013 ¥3,170,000,000[167] $1,908,949[n 27]
Diancie and the Cocoon of Destruction 2014 ¥2,910,000,000[169] $1,689,083[170]
Hoopa and the Clash of Ages 2015 ¥2,610,000,000[171] $1,933,085[n 28]
Volcanion and the Mechanical Marvel 2016 ¥2,150,000,000[174] $5,871,077[n 29]
I Choose You! 2017 ¥3,550,000,000[178] $5,458,831[n 30]
The Power of Us 2018 ¥3,090,000,000[183] $3,046,155[n 31]
Mewtwo Strikes Back: Evolution 2019 ¥2,980,000,000[188] $3,195,260[189][190]
Secrets of the Jungle 2020 ¥2,020,000,000[191] $5,045,865[192]
Regional total ¥91,070,000,000 ($1,073,174,232) $356,138,652
Worldwide total $1,429,312,884
Anime film ticket sales
Film Year Market
Japan USA Europe[193] Korea[156] China Taipei
Pokémon: The First Movie 1998 6,540,000[194] 16,900,000[195] 12,682,197 20,280+ Unknown Unknown
Pokémon: The Movie 2000 1999 5,600,000[196] 8,184,000[197] 5,734,178 Unknown
Pokémon 3: The Movie 2000 4,500,000[198] 3,055,000[199] 2,018,632 Unknown
Pokémon 4Ever 2001 55,930,000[200] 298,000[201] 31,951 Unknown
Pokémon Heroes 2002 128,000[202] 3,601 Unknown
Jirachi—Wish Maker 2003 — — 74,346
Destiny Deoxys 2004 — — —
Lucario and the Mystery of Mew 2005
Pokémon Ranger and the Temple of the Sea 2006 — — 154,278
The Rise of Darkrai 2007 — — N/A
Giratina and the Sky Warrior 2008 — — 581,216
Arceus and the Jewel of Life 2009 — — 343,268
Zoroark—Master of Illusions 2010 — — 366,277
White—Victini / Black—Zekrom 2011 — — —
Kyurem vs. the Sword of Justice 2012 — — 287,975
Genesect and the Legend Awakened 2013 — — 321,602
Diancie and the Cocoon of Destruction 2014 — 30,802 —
Hoopa and the Clash of Ages 2015 — — 300,477
Volcanion and the Mechanical Marvel 2016 1,880,000[203] — — — 543,359[204]
I Choose You! 2017 2,910,000[205] 267,000[206] 176,672 509,555 Unknown 50,000[180]
The Power of Us 2018 2,710,000[207] 86,000[208] 24,890 194,692 Unknown 40,000[186]
Mewtwo Strikes Back: Evolution 2019 2,450,000[209] — — 97,398 440,000[190][210] Unknown
Secrets of the Jungle 2020 1,630,000[211] — — 213,913 544,000[192][n 32] Unknown
Regional total 84,150,000 28,918,000 20,702,923 3,465,277+ 1,527,359+ 90,000+
Worldwide total 138,853,559+
Pokémon: Detective Pikachu (2019)
Format Gross revenue
US & Canada Japan Other territories Worldwide Ref
Box office gross revenue $144,174,568 $305,588,070 $449,762,638 [212]
Box office ticket sales 15,993,900[213] 2,120,000[214] 35,422,324[n 33] 53,536,224

Home entertainment

Film Format Market Year Sales Viewership Gross ($) Ref
Pokémon: Mewtwo Strikes Back 4,200,000+ 30,600,000+ $244,800,000
Pokémon: The First Movie VHS United States 2000 4,200,000 4,200,000+ $58,800,000 [219]
Pokémon: Mewtwo Strikes Back Evolution Netflix Worldwide 2023 — 19,800,000 $140,000,000 [220][147]
2024 — 6,600,000 $46,000,000 [221][147]
Pokémon the Movie: I Choose You! 400,000 $3,000,000
Pokémon the Movie: I Choose You! Netflix Worldwide 2023 — 300,000 $2,000,000 [220][147]
2024 — 100,000 $1,000,000 [221][147]
Pokémon the Movie: The Power of Us 300,000 $2,000,000
Pokémon the Movie: The Power of Us Netflix Worldwide 2023 — 200,000 $1,000,000 [220][147]
2024 — 100,000 $1,000,000 [221][147]
Pokémon: Detective Pikachu 2,237,957+ 12,237,957+ $107,578,895
Pokémon: Detective Pikachu DVD / BD United States 2019 2,237,957 2,237,957+ $37,578,895 [222]
Netflix Worldwide 2023 — 4,300,000 $30,000,000 [220][147]
2024 — 5,700,000 $40,000,000 [221][147]
Pokémon the Movie: Secrets of the Jungle 7,300,000 $51,000,000
Pokémon the Movie: Secrets of the Jungle Netflix Worldwide 2023 — 5,800,000 $41,000,000 [220][147]
2024 — 1,500,000 $10,000,000 [221][147]
Pokemon: The Arceus Chronicles 9,800,000 $69,000,000
Pokemon: The Arceus Chronicles Netflix Worldwide 2023 — 7,700,000 $54,000,000 [220][147]
2024 — 2,100,000 $15,000,000 [221][147]
Total 6,437,957+ 60,637,957+ $477,378,895

Manga

Pokémon manga
Manga Format Date(s) Sales (est.) Gross revenue (est.) Ref
From To JP¥ US$
Pocket Monsters CoroCoro 1996-04 2018-03 280,000,000 ¥150,000,000,000 $1,400,000,000 [n 34][223]
Pokémon Adventures CoroCoro 1997-03 2018-03
Pocket Monsters CoroCoro 2017-04 2019-12 21,000,000 ¥11,000,000,000 $100,000,000 [n 34][223]
Pokémon Adventures
Pokémon: The Electric Tale of Pikachu Tankobon 1998 to 2000 7,250,000 — $100,000,000 [224][225]
Total 308,250,000 ¥161,000,000,000 $1,600,000,000

Music

Artist Title Year Type Format Market Sales Streams Ref
Rica Matsumoto Mezase Pokémon Masutā Japan 1,857,775 20,270,000
Rica Matsumoto Mezase Pokémon Masutā 1997 Single CD Japan 1,850,000 270,000 [226][227]
Mezase Pokémon Masutā -20th Anniversary- 2017 Single CD Japan 7,775 20,000,000 [228][229]
Pokémon 2.B.A. Master 10 countries 1,875,000 13,103,000 [230][231]
Various Pokémon 2.B.A. Master 1999 Album CD Germany 750,000 Unknown [230]
USA 500,000
France 200,000
Brazil 100,000
Canada 100,000
Pokémon: The First Movie Worldwide 3,000,000 472,700 [232][233][234]
Various Pokémon: The First Movie 1999 Album CD USA 2,000,000 Unknown [235]
Canada 200,000
Australia 140,000
UK 100,000
Pokémon: The Movie 2000 USA 150,000
Various Pokémon: The Movie 2000 2000 Album CD USA 150,000 Unknown [236]
Other singles Worldwide 1,516,830,145
Jason Paige Pokémon Theme 1998 Single Various Worldwide Unknown 165,327,304 [237][238]
Maroon 5 Don't Wanna Know 2016 Single Various Worldwide 4,031,666 1,197,887,320 [239][240][241]
Various Other singles Single Various Worldwide Unknown 153,615,521 [237]
Total 10,129,441+ 1,550,675,845+

Licensed merchandise

Retail sales of Pokémon licensed merchandise (licensed by The Pokémon Company)
Note: Excluding sales of products produced/published by Nintendo or The Pokémon Company, such as Pokémon video games or trading cards.
Year(s) Region(s) Sales revenue (US$) Notes
1999 Worldwide[242] $7,000,000,000 ¥350.28 billion ($3.075 billion) in Japan.[243][244]
2001 Outside Asia[245] $2,000,000,000
2002 Americas[246] $1,100,000,000
2003 Americas[247] $1,300,000,000
1996–2003 Worldwide[248] $30,000,000,000
2004 Japan + Americas $2,035,000,000 ¥79.54 billion ($735 million) in Japan.[249] $1.3 billion in the Americas.[250]
2005 Japan + Americas $1,892,000,000 ¥65.21 billion ($592 million) in Japan.[251][252] $1.3 billion in the Americas.[253]
2006 Japan + Americas $2,270,000,000 ¥112.77 billion ($970 million) in Japan.[254] $1.3 billion in the Americas.[255]
2007 Japan + Americas $2,543,000,000 ¥134.56 billion ($1.143 billion) in Japan.[256][257] $1.4 billion in the Americas.[258]
2008 Japan + Americas $2,512,000,000 ¥114.929 billion ($1,112 million) in Japan.[259] $1.4 billion in the Americas.[260]
2009 Japan + Outside Asia $2,595,000,000 ¥111.809 billion ($1,195 million) in Japan.[261] $1.4 billion outside of Asia.[262]
2010 Japan + Outside Asia $3,804,000,000 ¥114.484 billion ($1.304 billion) in Japan.[263][264] $2.5 billion outside of Asia.[265]
2011 Japan + Outside Asia $2,848,000,000 ¥107.602 billion ($1,348 million) in Japan.[266] $1.5 billion outside of Asia.[267]
2012 Japan + Outside Asia $2,754,000,000 ¥92.04 billion ($1,154 million) in Japan.[268] $1.6 billion outside of Asia.[269]
2013 Japan + Outside Asia $2,393,000,000 ¥86.978 billion ($891 million) in Japan.[270] $1.5 billion outside of Asia.[271]
2014 Japan + Outside Asia $2,678,000,000 ¥71.825 billion ($678 million) in Japan.[272] $2 billion outside of Asia.[273] Pokémon TCG sales increased by 51% in the UK market,[274] and by 34% in North America.[275]
2014–2015 India There was a resurgence of the Pokémon brand in India.[276]
2015 Japan + Outside Asia $2,608,000,000 ¥55.257 billion ($457 million) in Japan.[277] $2.1 billion outside of Asia.[278] Pokémon TCG sales increased by 56%.[275]
2016 Japan + Outside Asia $3,884,000,000 ¥63.52 billion ($584 million) in Japan.[279] $3.3 billion outside of Asia.[280] Pokémon TCG became the top-selling collectible card game.[280]
2017 Japan + Outside Asia $4,081,000,000 ¥64.584 billion ($576 million) in Japan.[281] $3.5 billion outside of Asia.[282][283] Pokémon is the top-selling toy brand.[282]
2018 Japan + Outside Asia $3,681,000,000 ¥77.417 billion ($701 million) in Japan.[284][285] $2.98 billion outside of Asia.[286]
2019 Japan + Outside Asia $5,127,000,000 ¥101.06 billion ($927 million) in Japan.[287][285] $4.2 billion outside of Asia.[288]
2020 Outside Asia $5,100,000,000 $5.1 billion outside of Asia.[289]
2021 Outside Asia $8,500,000,000 $8.5 billion outside of Asia.[290]
2022 Outside Asia $11,600,000,000 $11.6 billion outside of Asia.[291]
2023 Outside Asia $10,800,000,000 $10.8 billion outside of Asia.[292]
Total known sales Worldwide $113,705,000,000
Licensed merchandise Market Unit sales As of Ref
Food 2 countries 90,000,000+
Pokémon Lunchables United States 50,000,000 1999 [293]
Pokémon Curry Japan 40,000,000 2007 [226]
Toys 2 countries 27,200,000+
Burger King Pokéballs United States 25,000,000 2000 [294]
Tenohira Pikachu Japan 2,200,000 2007 [226]
Total 117,200,000+

Franchise history

Date Gross revenue Ref
Trillion JP¥ Billion US$
1997 4 [n 35]
1998 7.28 [n 36]
1999 10.56 [n 37]
2000 14 [297]
2001 2 17 [n 38]
2002 3 26.1 [n 39]
March 2013 4 50 [n 40]
March 2015 4.4 54 [n 41]
September 2015 4.6 56 [n 42]
May 2016 4.8 63.4 [n 43]
March 2017 6 74.43 [n 44]
February 2019 90 [309][310]

By June 1998, the Pokémon franchise was worth $4 billion in Japan.[295] By March 1999, Pokémon was generating revenues of nearly ¥400 billion ($3.28 billion) annually.[296] In Japan, the franchise earned ¥1 trillion by 2002, including ¥98 billion from Japanese software sales.[311]

Worldwide, the franchise earned ¥2 trillion by 2001.[298] By 2002, the franchise had earned ¥3 trillion,[300] including $15 billion from merchandise sales worldwide,[312] while the rest were earned from video games, anime, and trading cards. In 2005, a theme park was opened in Nagoya, Japan.[313] By 2013, the Pokémon franchise had earned ¥4 trillion in revenue.[302]

As of March 2017, the Pokémon franchise has grossed ¥6 trillion ($75 billion) in revenue. ¥78.87 billion ($988 million) was grossed from Pokémon films, which were seen by 74.33 million moviegoers, while the rest of the earnings were from the video games, trading card game, anime TV show, and licensed products.[308] This makes Pokémon the highest-grossing entertainment media franchise of all time, ahead of Star Wars ($42 billion), Harry Potter ($25 billion), James Bond ($6 billion), and The Lord of the Rings ($6 billion).[314]

Demographics

The regional breakdown of Pokémon franchise revenues:[308]

  • Japan: 35%
  • Overseas: 65%

The demographic breakdown of Pokémon Go users:[315]

  • Gender:
    • Female: 63%
    • Male: 37%
  • Age:
    • 13-17: 22%
    • 18-29: 46%
    • 30-50: 25%
    • Over 50: 6%
  • Income:
    • Under $50K: 45.8%
    • $50K to $100K: 19.6%
    • Over $100K: 34.6%
  • Region:
    • Urban: 90%
    • Rural: 10%

Approximately 90% of the American population are aware of Pokémon.[316]

Awareness of Pokémon Go among the American population (325.7 million)[317] according to a survey in September 2017:[318]

  • Play it regularly – 13% – estimated 42,341,000 people
  • Play it from time to time – 17% – estimated 55,369,000 people
  • Know it, but never play it (not anymore) – 55% – estimated 179,135,000 people
  • Don't know Pokémon – 15% – estimated 48,855,000 people

Notes

  1. ↑ Average Pokémon Red/Green/Blue price: $40.50
  2. ↑ Average Pokémon Yellow price: $31
  3. ↑ Average Pokémon FireRed & LeafGreen price: $53.33
  4. ↑ Average Pokémon Red/Green/Blue/Yellow (Virtual Console) price: $12.50
  5. ↑ Average Pokémon Gold & Silver price: $44
  6. ↑ Average Pokémon Gold & Silver price: $33.05
  7. ↑ Average Pokémon HeartGold & SoulSilver price: $60
  8. ↑ Average Pokémon Ruby & Sapphire price: $42.50
  9. ↑ Average Pokémon Emerald price: $40.50
  10. ↑ Average Pokémon Omega Ruby & Alpha Sapphire price: $51
  11. ↑ Pokémon Diamond & Pearl:
    • Japan: 5.827 million units[10] at ¥4566 ($39.30) = $229.0011 million
    • United States: 4.33 million units[11] at $39.99 = $173.2 million
    • Elsewhere: 7.513 million units at £24.99 ($50) = $376 million
  12. ↑ Average Pokémon Platinum price: $49
  13. ↑ Average Pokémon Black & White price: $48.50
  14. ↑ Average Pokémon Black 2 & White 2 price: $51
  15. ↑ Average Pokémon X & Y price: $59
  16. ↑ Average Pokémon Sun & Moon price: $53.50
    • Japan: 6.2 million units[13][14] at ¥5378 ($49) = $415.4 million
    • Overseas: 9.85 million units at $47.10 average price = $464 million
  17. ↑ Pokémon Ultra Sun / Ultra Moon [16]
    • Japan – 2,440,000 units at ¥5378[17] = ¥13,122,320,000 ($123,708,666)[18]
    • Overseas – 5,070,000 units at $48.16 average = $244,171,200
  18. ↑ Pokemon Go gross revenue:
    • 2016 – $950 million[104]
    • 2017 – $890 million[105]
    • 2018 – $1.3 billion[106]
    • 2019 – $1.4 billion[107]
    • 2020 – $1.92 billion[108]
    • 2021 (January 1 to December 14) – $1.3 billion[109]
    • 2022 – $866 million[110]
  19. ↑ $3.99 per 10-card pack[117][118] – $0.40 per card
  20. ↑ Pokémon television series in United States (2000) – 8.1/29 rating/share,[123] out of 282.2 million population[124] = 22.8582 million viewers
  21. ↑ Pokémon television series in the Philippines (2015) – 9.3% share,[125] out of 101.7 million population[126] = 9.4581 million viewers
  22. ↑ Pokémon 4Ever:
    • United States and Canada – $1,727,447[154]
    • Netherlands – $79,642[155]
  23. ↑ South Korea – ₩531,113,700[156] ($445,711)[157]
  24. ↑ South Korea – ₩1,019,141,600[156] ($1,067,399)[160]
  25. ↑ South Korea – ₩2,276,651,793[156] ($2,054,202)
  26. ↑ South Korea:
    • White – ₩2,383,792,000[164] ($2,150,874)
    • Black – $3,694,705[165]
  27. ↑ South Korea – ₩2,090,012,500[168] ($1,908,949)
  28. ↑ Hoopa and the Clash of Ages overseas box office:
    • South Korea – ₩2,156,275,800[156] ($1,906,256)
    • Australia – US$26,829[172]
    • Taipei (Taiwan) – US$9,200[173]
  29. ↑ Volcanion and the Mechanical Marvel overseas box office:
    • China – $3,857,383[175]
    • South Korea – ₩2,148,082,300[176] ($1,851,370)
    • Hong Kong – HK$1.26 million[177] (US$162,324)
  30. ↑ I Choose You overseas box office:
    • United States and Canada – $2,401,722[179]
    • Taipei (Taiwan) – NT$11 million[180] (US$393,814)
    • Italy & Mexico – $364,906[181]
    • Other territories – $4,761,257[182]
  31. ↑ The Power of Us overseas box office:
    • United States and Canada – $789,170[184]
    • Hong Kong – HK$2.49 million[185] (US$320,463)
    • Taipei (Taiwan) – NT$10 million[186] (US$358,012)
    • Other territories – $2,422,947[187]
  32. ↑ Box office: Average ticket price
  33. ↑ Detective Pikachu ticket sales:
    • China – 18,209,492[215]
    • Europe – 12,026,023[216]
    • Mexico – 4,500,000[217]
    • South Korea – 686,809[218]
  34. ↑ 34.0 34.1 See CoroCoro Comic: Circulation
  35. ↑ Japan gross up until 1997[295]
  36. ↑ Worldwide gross in 1998: $3.28 billion[296]
  37. ↑ Worldwide gross in 1999: $3.28 billion[296]
  38. ↑ Worldwide gross up until 2001: ¥2 trillion[298]
    • Currency conversion: $17 billion[299]
  39. ↑ Worldwide gross up until 2002: ¥3 trillion[300]
    • Currency conversion: $26.1 billion[301]
  40. ↑ Worldwide gross up until March 2013: ¥4 trillion[302] ($50 billion, or $61 billion with inflation)
    • Gross up until 2002: ¥3 trillion ($26.1 billion, or $46 billion with inflation)
    • Additional gross up until March 2013: ¥1 trillion ($23.9 billion, or $33 billion with inflation)
  41. ↑ Worldwide gross up until March 2015: ¥4.4 trillion[303] ($54 billion, or $65.1 billion with inflation)
    • Gross up until March 2013: ¥4 trillion ($50 billion, or $61 billion with inflation)
    • Gross from April 2013 to March 2015: ¥400 billion ($4 billion, or $5.3 billion with inflation)
  42. ↑ Worldwide gross up until September 2015: ¥4.6 trillion[304] ($56 billion, or $67.2 billion with inflation)
    • Gross up until March 2015: ¥4.4 trillion ($54 billion, or $65.1 billion with inflation)
    • Gross during April-September 2015: ¥200 billion ($2 billion,[305] or $2.7 billion with inflation)
  43. ↑ Worldwide gross up until May 2016: ¥4.8 trillion[306] ($63.4 billion, or $74.6 billion with inflation)
    • Gross up until September 2015: ¥4.6 trillion ($56 billion, or $67.2 billion with inflation)
    • Gross from April 2015 to May 2016: ¥800 billion ($7.4 billion)[307]
  44. ↑ Worldwide gross up until March 2017: ¥6 trillion[308] ($74.43 billion, or $85.63 billion with inflation)
    • Gross up until May 2016: ¥4.8 trillion ($63.4 billion, or $74.6 billion with inflation)
    • Gross from June 2016 to March 2017: ¥1.2 trillion ($11.03 billion)[307]

Footnotes

  • Omega Ruby & Alpha Sapphire, a remake of the third generation for the Nintendo 3DS, was successful. Pre-orders were ahead of X & Y and launch sales have been good. In America, the game has sold 2.6 million with versions combined as of the end of December and 2.9 million by the end of February. It sold 476,000 in France by the end of December 2014.[319]. In Japan, it sold 2.5 million by the end of 2014. They exceeded 10 million by September 2015. In May 2016, the game exceeded 3 million in Europe. They sold 13.68 million units in total.
  • Pokémon Go is based off this generation and has broken most records in relation to mobile charts, including being #1 in top grossing in the most countries as well as the fastest to hit $600 million in revenue.[320]
  • The seventh generation consists of Pokémon Sun and Moon. Due to the preceding hype built by a Superbowl Commercial, re-releases of the original games on digital storefronts, and Pokémon Go, it surpassed Omega Ruby and Alpha Sapphire as Nintendo's most preordered game. In November 2016, the games have sold 3.7 million in the Americas and 1.5 million in Europe, becoming Nintendo's fastest seller titles ever. With Japanese numbers, the games sold about 7.5 million copies in 2 weeks. In the United States, by December 2016, the game had sold 4.5 million copies, making it the fastest Nintendo game to reach 4 million. As of December 31, 2016, the game has shipped 14.69 million copies, already outselling Omega Ruby and Alpha Sapphire.
  • * Includes VGChartz numbers

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 https://corporate.pokemon.co.jp/en/aboutus/figurs/
  2. ↑ https://www.theverge.com/2019/2/28/18243332/pokemon-go-sword-shield-franchise-history-niantic-nintendo-switch
  3. ↑ https://news.livedoor.com/article/detail/19610252/
  4. ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 Nintendo software and hardware sales data from 1983 to present, Updated as of December 2022
  5. ↑ "Financial Results Briefing for Fiscal Year Ended March 2016". Nintendo. April 28, 2016. p. 3. Retrieved May 1, 2016.
  6. ↑ 6.0 6.1 6.2 IR Information : Sales Data - Top Selling Software Sales Units - Nintendo Switch Software
  7. ↑ https://www.nintendo.com/store/products/pokemon-lets-go-pikachu-switch/
  8. ↑ 8.0 8.1 8.2 IR Information : Sales Data - Top Selling Software Sales Units - Nintendo DS Software
  9. ↑ 9.0 9.1 9.2 9.3 http://www.nintendo.co.jp/ir/en/sales/software/3ds.html
  10. ↑ Famitsu: Japan's 21st Century Top 100 Selling Games
  11. ↑ http://www.the-magicbox.com/Chart-USPlatinum.shtml
  12. ↑ https://www.nintendo.com/store/products/pokemon-brilliant-diamond-switch/
  13. ↑ https://www.nintendo.co.jp/ir/pdf/2017/170427_6e.pdf
  14. ↑ https://www.nintendo.co.jp/ir/pdf/2018/180131_3e.pdf
  15. ↑ https://www.nintendo.co.uk/Games/Nintendo-3DS/Pokemon-Sun-1092368.html
  16. ↑ https://www.nintendo.co.jp/ir/pdf/2018/180426_4e.pdf
  17. ↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=34785
  18. ↑ Pokémon Ultra Sun / Ultra Moon – JPY-USD currency conversion
  19. ↑ https://www.bullring.co.uk/shoponline/product/658762a93229/pokemon-ultra-moon-fan-edition
  20. ↑ http://fxtop.com/en/historical-exchange-rates.php?A=39.99&C1=GBP&C2=USD&DD1=31&MM1=03&YYYY1=2018&B=1&P=&I=1&DD2=31&MM2=03&YYYY2=2018
  21. ↑ https://www.nintendo.com/games/detail/pokemon-ultra-sun-3ds
  22. ↑ https://www.nintendo.com/games/detail/pokemon-ultra-moon-3ds
  23. ↑ https://www.nintendo.com/store/products/pokemon-sword-switch/
  24. ↑ Nintendo FY2023 Q4 Results
  25. ↑ https://www.nintendo.com/store/products/pokemon-legends-arceus-switch/
  26. ↑ https://www.nintendo.com/store/products/pokemon-scarlet-switch/
  27. ↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=14538&redirect=no
  28. ↑ 28.0 28.1 2008 CESA Games White Paper
  29. ↑ Elektro, Dan (May 2000). "Pokémon Stadium". GamePro. No. 140. IDG Communications. p. 96 – via Internet Archive.
  30. ↑ 30.00 30.01 30.02 30.03 30.04 30.05 30.06 30.07 30.08 30.09 30.10 30.11 30.12 30.13 30.14 30.15 "Game Data Library". Famitsu. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  31. ↑ Carle, Chris (March 26, 2001). "Pokemon Stadium 2". IGN. News Corporation. Archived from the original on 16 October 2012. Retrieved 14 February 2012.
  32. ↑ Bozon (2007-07-27). "Pokémon Battle Revolution Review". IGN. Archived from the original on 2013-01-28. Retrieved 2007-07-29.
  33. ↑ Mirabella III, Fran (November 6, 2000). "Hey You, Pikachu!". IGN. Ziff Davis. Archived from the original on November 14, 2022. Retrieved August 2, 2021.
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  36. ↑ https://books.google.com/books?id=SVBIAAAAIBAJ&pg=PA21&article_id=4855,2337003
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  40. ↑ https://www.vgchartz.com/game/1764/pokemon-puzzle-league/
  41. ↑ Evans, Geraint (March 2001). "Pokémon Puzzle League". N64 Magazine. No. 52. Future Publishing. pp. 54–56.
  42. ↑ Harris, Craig (2000-04-10). "Pokémon Trading Card Game - Game Boy Color Review". IGN. Archived from the original on 2012-10-16. Retrieved 2010-10-20.
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  68. ↑ https://www.destructoid.com/reviews/review-pokmon-rumble-blast/
  69. ↑ https://www.destructoid.com/reviews/review-pokemon-rumble-u/
  70. ↑ 70.0 70.1 https://www.resetera.com/threads/media-create-sales-cy-2018-2018-jan-01-2018-dec-30-new-used.138706/
  71. ↑ https://www.nintendolife.com/reviews/wii/pokepark_wii_pikachus_adventure
  72. ↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=24666&redirect=no
  73. ↑ https://www.vgchartz.com/game/70481/pokepark-2-wonders-beyond/
  74. ↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=25631&redirect=no
  75. ↑ https://www.vgchartz.com/game/70562/pokemon-conquest/
  76. ↑ https://www.destructoid.com/reviews/review-pokemon-conquest/
  77. ↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=30525&redirect=no
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  80. ↑ https://www.destructoid.com/reviews/review-pokmon-art-academy/
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  86. ↑ https://www.destructoid.com/reviews/review-pokken-tournament-dx/
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  88. ↑ https://www.vgchartz.com/game/86427/detective-pikachu/sales
  89. ↑ https://www.destructoid.com/reviews/review-detective-pikachu/
  90. ↑ https://www.famitsu.com/game/title/51668/page/1
  91. ↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=10029&redirect=no
  92. ↑ https://www.vgchartz.com/game/1769/pokemon-trozei/sales
  93. ↑ https://web.archive.org/web/20121016234023/www.ign.com/articles/2006/03/08/pokemon-trozei
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