Video Game Sales Wiki

Pokémon is a media franchise that originated as a role-playing video game series developed by Game Freak and published by Nintendo. The entire media franchise is managed by The Pokémon Company, founded by Game Freak, Nintendo and Creatures Inc. The first video game released in 1996 in Japan, for the Game Boy. The franchise centers on creatures called Pokémon, which can be captured and trained by humans, known as Pokémon Trainers.

Pokémon is the highest-grossing entertainment media franchise of all time, estimated to have grossed more than $150 billion in lifetime revenue as of 2024. This includes over $30 billion grossed from video games and more than $100 billion from licensed merchandise sales.

As of December 2023, the Pokémon video game series has sold more than 480 million units worldwide.[1] This makes Pokémon the second best-selling video game franchise, only behind Mario. In addition, Pokémon Go is the most-downloaded mobile game, with over 1 billion downloads.[2] The Pokémon video game series has shifted a total of over 1.9 billion units in retail sales and official downloads.

Beyond video games, the Pokémon Trading Card Game has sold over 75 billion cards,[1] making it the best-selling trading card game of all time after surpassing Yu-Gi-Oh![3] Pokémon is also the top-selling toy brand, as of 2024.[4] The Pokémon anime series is also very successful, watched by more than 1 billion viewers worldwide across 183 countries. The film adaptations have also sold more than 190 million tickets and grossed over $1.8 billion at the worldwide box office.

Franchise

The following table summarizes the sales and revenue of the Pokémon franchise, including all video games, media, and merchandise, as of 2025.

Media Unit sales (est.) Gross revenue (est.)
Video games 489,000,000[1] $34,003,173,000
Main series 337,110,000 $17,674,000,000
Spin-offs 70,170,813+ $3,170,873,000
Arcade games $1,711,000,000
F2P games $11,447,300,000
Other media 549,170,350 $6,314,151,704
Anime series (television) $929,000,000
Anime series (home video) 31,963,169 $843,697,287
Anime series (streaming) $585,000,000
Films (box office) 192,389,783 $1,879,075,522
Films (home entertainment) 6,437,957 $477,378,895
Manga 308,250,000 $1,600,000,000
Music 10,129,441
Licensed merchandise 75,117,200,000 $125,705,000,000
Pokémon Trading Card Game 75,000,000,000 $30,000,000,000
Food 90,000,000+
Toys 27,200,000+
Total 76,155,370,350 $166,022,324,704

Video games

Main series

Title Platform Year Units sales Gross revenue (est.)
Sales Ref Gross Ref
Pokémon Red / Green / Blue / Yellow 1996 74,260,000 $3,109,000,000
Pokémon Red / Green / Blue GB 1996 31,050,000 [5] $1,100,000,000 [n 1]
Pokémon Yellow GB 1998 14,640,000 [5] $450,000,000 [n 2]
Pokémon FireRed & LeafGreen GBA 2004 12,000,000 [5] $640,000,000 [n 3]
Pokémon Red / Green / Blue / Yellow 3DS (VC) 2016 1,500,000 [6] $19,000,000 [n 4]
Pokémon: Let's Go, Pikachu & Eevee Switch 2018 15,070,000 [7] $900,000,000 [8]
Pokémon Gold / Silver / Crystal 1999 42,840,000 $1,990,000,000
Pokémon Gold & Silver GBC 1999 23,730,000 [5] $1,016,000,000 [n 5]
Pokémon Crystal GBC 2000 6,390,000 [5] $211,000,000 [n 6]
Pokémon HeartGold & SoulSilver DS 2009 12,720,000 [9] $763,000,000 [n 7]
Pokémon Ruby / Sapphire / Emerald 2002 37,950,000 $1,648,000,000
Pokémon Ruby & Sapphire GBA 2002 16,220,000 [5] $689,000,000 [n 8]
Pokémon Emerald GBA 2004 7,060,000 [5] $256,000,000 [n 9]
Pokémon Omega Ruby & Alpha Sapphire 3DS 2014 14,670,000 [10] $703,000,000 [n 10]
Pokémon Diamond / Pearl / Platinum 2006 40,330,000 $2,053,000,000
Pokémon Diamond & Pearl DS 2006 17,670,000 [9] $778,000,000 [n 11]
Pokémon Platinum DS 2008 7,600,000 [5] $372,000,000 [n 12]
Pokémon Brilliant Diamond & Shining Pearl Switch 2021 15,060,000 [5] $903,000,000 [13]
Pokémon Black / White 2010 24,160,000 $1,194,000,000
Pokémon Black & White DS 2010 15,640,000 [9] $759,000,000 [n 13]
Pokémon Black 2 & White 2 DS 2012 8,520,000 [5] $435,000,000 [n 14]
Pokémon X / Y 2013 16,780,000 $953,000,000
Pokémon X & Y 3DS 2013 16,780,000 [10] $953,000,000 [n 15]
Pokémon Sun / Moon 2016 25,590,000 $1,247,000,000
Pokémon Sun & Moon 3DS 2016 16,330,000 [10] $879,000,000 [n 16]
Pokémon Ultra Sun & Ultra Moon 3DS 2017 9,260,000 [10] $368,000,000 [n 17]
Generation VIII 2019 41,790,000 $2,500,000,000
Pokémon Sword & Shield Switch 2019 26,960,000 $1,600,000,000 [24]
Pokémon Legends: Arceus Switch 2022 14,830,000 $900,000,000 [25]
Pokémon Scarlet & Violet 2022 27,610,000 $1,600,000,000
Pokémon Scarlet & Violet Switch 2022 27,610,000 $1,600,000,000 [26]
Pokémon Legends: Z-A 2025 5,800,000 [27] $380,000,000
Pokémon Legends: Z-A Switch 2025 3,000,000 [27] $180,000,000 [28]
Pokemon Legends: Z-A – Nintendo Switch 2 Edition Switch 2 2025 2,800,000 [27] $200,000,000
Total 337,110,000 $17,674,000,000

Spin-offs

Title Platform Year Units sales Gross revenue (est.)
Sales Market Ref Gross Ref
Pocket Monsters Stadium 1,370,000 $95,000,000
Pocket Monsters Stadium N64 1998 1,370,000 Japan [5] $95,000,000 [29]
Pokémon Stadium 2 5,460,000 [5] $382,000,000
Pokémon Stadium 2 N64 1999 1,140,000 Japan [30] $80,000,000 [31]
Pokémon Stadium N64 2000 4,320,000 Overseas [30] $302,000,000
Pokémon Stadium Gold & Silver 2,540,000 [5] $178,000,000
Pokémon Stadium Kin Gin N64 2000 742,467 Japan [32] $52,000,000 [33]
Pokémon Stadium 2 N64 2001 1,797,533 Overseas $126,000,000
Pokémon Battle Revolution 1,950,000 $97,000,000
Pokémon Battle Revolution Wii 2006 1,950,000 Worldwide [5] $97,000,000 [34]
Hey You, Pikachu! 1,830,000 $88,000,000
Hey You, Pikachu! N64 1998 1,830,000 Worldwide [5] $88,000,000 [35]
Pokémon Channel 376,373 $13,000,000
Pokémon Channel ~Together with Pikachu!~ GCN 2003 66,373 Japan [32] $3,700,000 [36]
Pokémon Channel GCN 2003 310,000* Overseas [37] $9,300,000 [38]
Pokémon de Panepon 108,376 $4,200,000
Pokémon de Panepon GBC 2000 108,376 Japan [32] $4,200,000 [39]
Pokémon Puzzle League 388,275 $20,400,000
Pokémon Puzzle League N64 2000 298,275 USA [40] $15,000,000 [41]
2001 90,000* Other [42] $5,400,000 [43]
Pokémon Card Game series 3,785,116 $113,300,000
Pokémon Trading Card Game GB / GBC 1998 3,720,000 Worldwide [5] $111,000,000 [44]
Pokémon Card GB2: GR-Dan Sanjō! GBC 2001 65,116 Japan [32] $2,300,000 [45]
Pokémon Card Game: How to Play DS DS 2011 Unknown Unknown
Pokémon Snap series 6,030,000 $325,000,000
Pokémon Snap N64 1999 3,630,000 Worldwide [5] $181,000,000 [46]
New Pokémon Snap Switch 2021 2,400,000 Worldwide [47] $144,000,000 [48]
Pokémon Pinball series 6,680,000 $268,000,000
Pokémon Pinball GB 1999 5,310,000 Worldwide [5] $186,000,000 [49]
Pokémon Pinball: Ruby & Sapphire GBA 2003 1,370,000 Worldwide [5] $82,000,000 [50]
Pokémon Colosseum series 3,830,000 $191,000,000
Pokémon Colosseum GCN 2003 2,410,000 Worldwide [5] $120,000,000 [51]
Pokémon XD: Gale of Darkness GCN 2005 1,420,000 Worldwide [5] $71,000,000 [52]
Pokémon Dash 738,285 $30,000,000
Pokémon Dash DS 2004 348,285 Japan [32] $16,000,000 [53]
2005 390,000* Overseas [54] $14,000,000 [55]
Pokémon Mystery Dungeon series 17,270,000 $650,000,000
Pokémon Mystery Dungeon: Red Rescue Team GBA 2005 2,360,000 Worldwide [5] $78,000,000 [56]
Pokémon Mystery Dungeon: Blue Rescue Team DS 2005 3,490,000 Worldwide [5] $115,000,000 [57]
Pokémon Mystery Dungeon:
Explorers of Time / Explorers of Darkness
DS 2007 4,880,000 Worldwide [5] $171,000,000 [58]
Pokémon Mystery Dungeon: Explorers of Sky DS 2009 1,490,000 Worldwide [5] $52,000,000 [59]
Pokémon Mystery Dungeon: Adventure Team WiiWare 2009 Unknown Unknown
Pokémon Mystery Dungeon: Gates to Infinity 3DS 2013 1,390,000 Worldwide [5] $55,000,000 [60]
Super Pokémon Mystery Dungeon 3DS 2015 1,670,000 Worldwide [5] $66,000,000 [61]
Pokémon Mystery Dungeon: Rescue Team DX Switch 2020 1,990,000 Worldwide [5] $113,000,000 [62]
Pokémon Ranger series 6,810,000 $225,000,000
Pokémon Ranger DS 2006 2,930,000 Worldwide [5] $97,000,000 [63]
Pokémon Ranger: Shadows of Almia DS 2008 2,350,000 Worldwide [5] $82,000,000 [64]
Pokémon Ranger: Guardian Signs DS 2010 1,530,000 Worldwide [5] $46,000,000 [65]
My Pokemon Ranch 434,745 $4,300,000
Minna no Pokemon Bokujō WiiWare 2008 234,745 Japan [66] $2,300,000 [67]
My Pokemon Ranch WiiWare 2008 200,000 Overseas [68] $2,000,000
Pokémon Rumble series 1,666,740 $61,210,000
Pokémon Rumble WiiWare 2009 150,000 Worldwide [68] $2,300,000 [69]
Pokémon Rumble Blast 3DS 2011 1,400,000 Worldwide [5] $56,000,000 [70]
Pokémon Rumble U Wii U 2013 10,955 Worldwide [32] $210,000 [71]
Pokémon Rumble World 3DS 2015 105,785* Worldwide [72] $2,700,000 [72]
PokéPark Wii: Pikachu's Adventure 1,250,000 $25,000,000
PokéPark Wii: Pikachu's Adventure Wii 2010 1,250,000 Worldwide [5] $25,000,000 [73]
PokéPark 2: Wonders Beyond 811,557 $61,000,000
PokéPark 2 BW: Beyond the World Wii 2011 321,557 Japan [32] $24,000,000 [74]
PokéPark 2: Wonders Beyond Wii 2012 490,000* Overseas [75] $37,000,000
Pokémon Conquest 1,008,221 $47,000,000
Pokémon + Nobunaga no Yabō DS 2012 348,221 Japan [32] $27,000,000 [76]
Pokémon Conquest DS 2012 660,000* Overseas [77] $20,000,000 [78]
Pokémon Art Academy 471,845 $15,340,000
Pokémon Art Academy 3DS 2014 141,845 Japan [32][79] $5,340,000 [80]
330,000* Overseas [81] $10,000,000 [82]
Pokémon Battle Trozei 200,313 $1,633,000
Pokémon Battle Trozei 3DS 2014 200,313 Japan [79][32] $1,633,000 [83]
Pokkén Tournament 3,417,775 $210,000,000
Pokkén Tournament Wii U 2016 1,000,000 Worldwide [84] $60,000,000 [85]
Pokkén Tournament DX Switch 2017 2,417,775 Worldwide [86] $150,000,000 [87]
Detective Pikachu 621,725 $19,590,000
Meitantei Pikachū ~Shin Konbi Tanjō~ 3DS eShop 2016 30,117 Japan [79] $390,000 [88]
Meitantei Pikachū 3DS 2018 104,080 Japan [32] $5,200,000
Detective Pikachu 3DS 2018 350,000* Overseas [89] $14,000,000 [90]
Detective Pikachu Returns Switch 2023 137,528 Japan [32] $6,000,000 [91]
Other games 1,121,467 $45,900,000
Pokémon Box Ruby & Sapphire GCN 2003 241,704* Japan,Other [32] $4,700,000 [92]
Pokémon Trozei! DS 2005 590,000* Worldwide [93] $21,000,000 [94]
Battle & Get! Pokémon Typing DS DS 2011 236,432 Japan [32] $18,000,000 [95]
Pokédex 3D Pro 3DS 2012 Unknown Unknown
Pokémon Tretta Lab 3DS 2013 53,331 Japan [32] $2,200,000 [96]
Pokémon Pokopia Switch 2 2026 Unknown Unknown
Total 70,170,813+ $3,170,873,000

Arcade games

Title Year Arcade credits Gross revenue Ref
Pokémon Battrio 2007 100,000,000 ¥100,000,000,000 ($1,300,000,000) [97][98]
Pokémon Tretta 2012 100,000,000 ¥10,000,000,000 ($130,000,000) [97]
Pokémon Ga-Olé 2016 100,000,000 ¥10,000,000,000 ($91,000,000)
Pokémon Mezastar 2020 100,000,000 ¥20,000,000,000 ($190,000,000)
Total 400,000,000 ¥140,000,000,000 ($1,711,000,000)

F2P games

Title Platform(s) Year Downloads Gross revenue Ref
Pokémon TCG Online iOS, Android 2014 10,000,000 $200,000 [99]
Pokémon Shuffle / Poké Toru Nintendo 3DS 2015 6,500,000 [100]
iOS, Android 15,400,000 $25,000,000 [101][102]
Pokémon Duel iOS, Android 2016 42,900,000 $21,600,000 [103][102]
Pokémon Go iOS, Android 2016 1,000,000,000 $9,811,000,000 [104][n 18]
Pokémon: Magikarp Jump iOS, Android 2017 21,400,000 $5,800,000 [103]
Pokémon Quest Switch 2018 1,000,000 [114]
iOS, Android 43,100,000 $10,700,000 [103]
Pokémon Masters EX iOS, Android 2019 60,000,000 $335,000,000 [115][116]
Pokémon Rumble Rush iOS, Android 2019 $5,000,000 $1,000,000 [99]
Pokémon Café ReMix iOS, Android 2020 12,000,000 $10,000,000 [117][99]
Pokémon Home iOS, Android 2020 27,200,000 $24,000,000 [103]
Pokémon Smile iOS, Android 2020 5,000,000 [99]
Pokémon Unite iOS, Android 2021 100,000,000 $83,000,000 [118][116]
Pokémon TCG Live iOS, Android 2022 $5,000,000 [99]
Pokémon Sleep iOS, Android 2023 20,000,000 $120,000,000 [119][120]
Pokémon Trading Card Game Pocket iOS, Android 2024 100,000,000 $1,000,000,000 [121][122]
Total 1,464,500,000 $11,447,300,000

Other media

Anime series

Television

Pokémon anime series TV viewership
Market Viewers Ref
Japan 26,900,000+ [123]
China 270,000,000+ [124][125]
India 96,900,000 [126]
United States 22,858,200+ [n 19]
Philippines 9,458,100+ [n 20]
United Kingdom 2,500,000+ [131]
Canada 2,000,000+ [132]
192 countries 1,000,000,000+ [1]
TV content revenue in Japan (Hakuhodo)
Year Revenue (¥) Revenue (US$) Ref
2013 ¥10,600,000,000 $109,000,000 [133]
2014 ¥8,200,000,000 $77,000,000 [134]
2015
2016
2017 ¥10,300,000,000 $92,000,000 [135]
2018 ¥12,400,000,000 $112,000,000 [136]
2019 ¥13,400,000,000 $123,000,000 [137]
2020 ¥17,500,000,000 $164,000,000 [138]
2021 ¥27,700,000,000 $252,000,000 [139]
2013–2021 ¥100,100,000,000 $929,000,000

Home video

Market Date(s) Sales Revenue (¥) Revenue ($) Note Ref
United Kingdom 2000 3,000,000 $75,000,000 VHS [140][141]
Japan 1998–2011 3,963,169+ ¥15,023,757,348 $141,518,828
Japan 1998–2000 3,500,000 ¥11,004,000,000 $102,111,000 [142]
2004–2007 233,408 ¥734,000,000 $7,000,000 64 volumes [143][144]
2007–2011 229,761 ¥722,400,000 $9,051,497 63 volumes [143][145]
2017 ¥1,744,502,029 $11,526,049 [146]
January–June 2018 ¥818,855,319 $5,410,235 [147]
United States 2000–2019 25,000,000+ $626,526,573
United States 2000 25,000,000 $625,000,000 VHS / DVD [148][141]
2017–2019 $1,526,573 DVD [149]
3 countries 1998–2011 31,963,169+ $843,697,287

Streaming

Netflix streaming (2023–2024)
Series Year Viewership Gross revenue (est.) Ref
Pokémon 32,805,000 $229,000,000
Pokémon 2023 23,005,000 $160,000,000 [150][151]
2024 9,800,000 $69,000,000 [152][151]
Pokémon Master Journeys: The Series 12,800,000 $89,000,000
Pokémon Master Journeys: The Series 2023 9,300,000 $65,000,000 [150][151]
2024 3,500,000 $24,000,000 [152][151]
Pokémon: Ultimate Journeys 23,500,000 $161,000,000
Pokémon: Ultimate Journeys 2023 19,100,000 $130,000,000 [150][151]
2024 4,400,000 $31,000,000 [152][151]
Pokémon Horizons: The Series 6,500,000 $45,000,000
Pokémon Horizons: The Series 2023 300,000 $2,000,000 [150][151]
2024 6,200,000 $43,000,000 [152][151]
Pokémon Concierge 8,700,000 $61,000,000
Pokémon Concierge 2023 2,600,000 $18,000,000 [150][151]
2024 6,100,000 $43,000,000 [152][151]
2023–2024 84,305,000 $585,000,000

Films

Box office

Anime film gross revenue
Film Year Market(s)
Japan Other territories
Pokémon: The First Movie 1998 ¥7,600,000,000[153] $105,649,662[154]
Pokémon: The Movie 2000 1999 ¥6,400,000,000[153] $178,350,338[155][154]
Pokémon 3: The Movie 2000 ¥4,850,000,000[156]
Pokémon 4Ever 2001 ¥3,900,000,000[157] $1,807,089[n 21]
Pokémon Heroes 2002 ¥2,670,000,000[157] $746,381
Jirachi—Wish Maker 2003 ¥4,500,000,000[157] $445,711[n 22]
Destiny Deoxys 2004 ¥4,380,000,000[162] N/A
Lucario and the Mystery of Mew 2005 ¥4,300,000,000[162] $691,000[163]
Pokémon Ranger and the Temple of the Sea 2006 ¥3,400,000,000[162] $1,067,399[n 23]
The Rise of Darkrai 2007 ¥5,020,000,000[162] $258,295[165]
Giratina and the Sky Warrior 2008 ¥4,800,000,000[162] $5,348,442[166]
Arceus and the Jewel of Life 2009 ¥4,670,000,000[162] $2,054,202[n 24]
Zoroark—Master of Illusions 2010 ¥4,160,000,000[162] $23,938,927[167]
White—Victini / Black—Zekrom 2011 ¥4,330,000,000[162] $5,845,579[n 25]
Kyurem vs. the Sword of Justice 2012 ¥3,610,000,000[162] $1,950,518[170]
Genesect and the Legend Awakened 2013 ¥3,170,000,000[171] $1,908,949[n 26]
Diancie and the Cocoon of Destruction 2014 ¥2,910,000,000[173] $1,689,083[174]
Hoopa and the Clash of Ages 2015 ¥2,610,000,000[175] $1,933,085[n 27]
Volcanion and the Mechanical Marvel 2016 ¥2,150,000,000[178] $5,871,077[n 28]
I Choose You! 2017 ¥3,550,000,000[182] $5,458,831[n 29]
The Power of Us 2018 ¥3,090,000,000[187] $3,046,155[n 30]
Mewtwo Strikes Back: Evolution 2019 ¥2,980,000,000[192] $3,195,260[193][194]
Secrets of the Jungle 2020 ¥2,020,000,000[195] $5,045,865[196]
Regional total ¥91,070,000,000 ($1,073,174,232) $356,138,652
Worldwide total $1,429,312,884
Anime film ticket sales
Film Year Market
Japan USA Europe[197] Korea[160] China Taipei
Pokémon: The First Movie 1998 6,540,000[198] 16,900,000[199] 12,682,197 20,280+ Unknown Unknown
Pokémon: The Movie 2000 1999 5,600,000[200] 8,184,000[201] 5,734,178 Unknown
Pokémon 3: The Movie 2000 4,500,000[202] 3,055,000[203] 2,018,632 Unknown
Pokémon 4Ever 2001 55,930,000[204] 298,000[205] 31,951 Unknown
Pokémon Heroes 2002 128,000[206] 3,601 Unknown
Jirachi—Wish Maker 2003 74,346
Destiny Deoxys 2004
Lucario and the Mystery of Mew 2005
Pokémon Ranger and the Temple of the Sea 2006 154,278
The Rise of Darkrai 2007 N/A
Giratina and the Sky Warrior 2008 581,216
Arceus and the Jewel of Life 2009 343,268
Zoroark—Master of Illusions 2010 366,277
White—Victini / Black—Zekrom 2011
Kyurem vs. the Sword of Justice 2012 287,975
Genesect and the Legend Awakened 2013 321,602
Diancie and the Cocoon of Destruction 2014 30,802
Hoopa and the Clash of Ages 2015 300,477
Volcanion and the Mechanical Marvel 2016 1,880,000[207] 543,359[208]
I Choose You! 2017 2,910,000[209] 267,000[210] 176,672 509,555 Unknown 50,000[184]
The Power of Us 2018 2,710,000[211] 86,000[212] 24,890 194,692 Unknown 40,000[190]
Mewtwo Strikes Back: Evolution 2019 2,450,000[213] 97,398 440,000[194][214] Unknown
Secrets of the Jungle 2020 1,630,000[215] 213,913 544,000[196][n 31] Unknown
Regional total 84,150,000 28,918,000 20,702,923 3,465,277+ 1,527,359+ 90,000+
Worldwide total 138,853,559+
Pokémon: Detective Pikachu (2019)
Format Gross revenue
US & Canada Japan Other territories Worldwide Ref
Box office gross revenue $144,174,568 $305,588,070 $449,762,638 [216]
Box office ticket sales 15,993,900[217] 2,120,000[218] 35,422,324[n 32] 53,536,224

Home entertainment

Film Format Market Year Sales Viewership Gross ($) Ref
Pokémon: Mewtwo Strikes Back 4,200,000+ 30,600,000+ $244,800,000
Pokémon: The First Movie VHS United States 2000 4,200,000 4,200,000+ $58,800,000 [223]
Pokémon: Mewtwo Strikes Back Evolution Netflix Worldwide 2023 19,800,000 $140,000,000 [224][151]
2024 6,600,000 $46,000,000 [225][151]
Pokémon the Movie: I Choose You! 400,000 $3,000,000
Pokémon the Movie: I Choose You! Netflix Worldwide 2023 300,000 $2,000,000 [224][151]
2024 100,000 $1,000,000 [225][151]
Pokémon the Movie: The Power of Us 300,000 $2,000,000
Pokémon the Movie: The Power of Us Netflix Worldwide 2023 200,000 $1,000,000 [224][151]
2024 100,000 $1,000,000 [225][151]
Pokémon: Detective Pikachu 2,237,957+ 12,237,957+ $107,578,895
Pokémon: Detective Pikachu DVD / BD United States 2019 2,237,957 2,237,957+ $37,578,895 [226]
Netflix Worldwide 2023 4,300,000 $30,000,000 [224][151]
2024 5,700,000 $40,000,000 [225][151]
Pokémon the Movie: Secrets of the Jungle 7,300,000 $51,000,000
Pokémon the Movie: Secrets of the Jungle Netflix Worldwide 2023 5,800,000 $41,000,000 [224][151]
2024 1,500,000 $10,000,000 [225][151]
Pokemon: The Arceus Chronicles 9,800,000 $69,000,000
Pokemon: The Arceus Chronicles Netflix Worldwide 2023 7,700,000 $54,000,000 [224][151]
2024 2,100,000 $15,000,000 [225][151]
Total 6,437,957+ 60,637,957+ $477,378,895

Manga

Pokémon manga
Manga Format Date(s) Sales (est.) Gross revenue (est.) Ref
From To JP¥ US$
Pocket Monsters CoroCoro 1996-04 2018-03 280,000,000 ¥150,000,000,000 $1,000,000,000 [n 33][227]
Pokémon Adventures CoroCoro 1997-03 2018-03
Pocket Monsters CoroCoro 2017-04 2019-12 21,000,000 ¥11,000,000,000 $73,000,000 [n 33][227]
Pokémon Adventures
Pokémon: The Electric Tale of Pikachu Tankobon 1998 to 2000 7,250,000 $100,000,000 [228][229]
Total 308,250,000 ¥161,000,000,000 $1,600,000,000

Music

Artist Title Year Type Format Market Sales Streams Ref
Rica Matsumoto Mezase Pokémon Masutā Japan 1,857,775 20,270,000
Rica Matsumoto Mezase Pokémon Masutā 1997 Single CD Japan 1,850,000 270,000 [230][231]
Mezase Pokémon Masutā -20th Anniversary- 2017 Single CD Japan 7,775 20,000,000 [232][233]
Pokémon 2.B.A. Master 10 countries 1,875,000 13,103,000 [234][235]
Various Pokémon 2.B.A. Master 1999 Album CD Germany 750,000 Unknown [234]
USA 500,000
France 200,000
Brazil 100,000
Canada 100,000
Pokémon: The First Movie Worldwide 3,000,000 472,700 [236][237][238]
Various Pokémon: The First Movie 1999 Album CD USA 2,000,000 Unknown [239]
Canada 200,000
Australia 140,000
UK 100,000
Pokémon: The Movie 2000 USA 150,000
Various Pokémon: The Movie 2000 2000 Album CD USA 150,000 Unknown [240]
Other singles Worldwide 1,516,830,145
Jason Paige Pokémon Theme 1998 Single Various Worldwide Unknown 165,327,304 [241][242]
Maroon 5 Don't Wanna Know 2016 Single Various Worldwide 4,031,666 1,197,887,320 [243][244][245]
Various Other singles Single Various Worldwide Unknown 153,615,521 [241]
Total 10,129,441+ 1,550,675,845+

Merchandise

Card game

Title Debut Card sales Gross revenue (est.) Ref
Pokémon Trading Card Game 1996 75,000,000,000+ $30,000,000,000+ [1][n 34]

Licensed merchandise

Retail sales of Pokémon licensed merchandise (licensed by The Pokémon Company)
Note: Excluding sales of products produced/published by Nintendo or The Pokémon Company, such as Pokémon video games or trading cards.
Year(s) Region(s) Sales revenue (US$) Notes
1999 Worldwide[248] $7,000,000,000 ¥350.28 billion ($3.075 billion) in Japan.[249][250]
2001 Outside Asia[251] $2,000,000,000
2002 Americas[252] $1,100,000,000
2003 Americas[253] $1,300,000,000
1996–2003 Worldwide[254] $30,000,000,000
2004 Japan + Americas $2,035,000,000 ¥79.54 billion ($735 million) in Japan.[255] $1.3 billion in the Americas.[256]
2005 Japan + Americas $1,892,000,000 ¥65.21 billion ($592 million) in Japan.[257][258] $1.3 billion in the Americas.[259]
2006 Japan + Americas $2,270,000,000 ¥112.77 billion ($970 million) in Japan.[260] $1.3 billion in the Americas.[261]
2007 Japan + Americas $2,543,000,000 ¥134.56 billion ($1.143 billion) in Japan.[262][263] $1.4 billion in the Americas.[264]
2008 Japan + Americas $2,512,000,000 ¥114.929 billion ($1,112 million) in Japan.[265] $1.4 billion in the Americas.[266]
2009 Japan + Outside Asia $2,595,000,000 ¥111.809 billion ($1,195 million) in Japan.[267] $1.4 billion outside of Asia.[268]
2010 Japan + Outside Asia $3,804,000,000 ¥114.484 billion ($1.304 billion) in Japan.[269][270] $2.5 billion outside of Asia.[271]
2011 Japan + Outside Asia $2,848,000,000 ¥107.602 billion ($1,348 million) in Japan.[272] $1.5 billion outside of Asia.[273]
2012 Japan + Outside Asia $2,754,000,000 ¥92.04 billion ($1,154 million) in Japan.[274] $1.6 billion outside of Asia.[275]
2013 Japan + Outside Asia $2,393,000,000 ¥86.978 billion ($891 million) in Japan.[276] $1.5 billion outside of Asia.[277]
2014 Japan + Outside Asia $2,678,000,000 ¥71.825 billion ($678 million) in Japan.[278] $2 billion outside Asia.[279] TCG sales increased by 51% in UK[280] and 34% in North America.[281]
2014–2015 India There was a resurgence of the Pokémon brand in India.[282]
2015 Japan + Outside Asia $2,608,000,000 ¥55.257 billion ($457 million) in Japan.[283] $2.1 billion outside of Asia.[284] Pokémon TCG sales increased by 56%.[281]
2016 Japan + Outside Asia $3,884,000,000 ¥63.52 billion ($584 million) in Japan.[285] $3.3 billion outside of Asia.[286] Pokémon TCG became the top-selling collectible card game.[286]
2017 Japan + Outside Asia $4,081,000,000 ¥64.584 billion ($576 million) in Japan.[287] $3.5 billion outside of Asia.[288][289] Pokémon is the top-selling toy brand.[288]
2018 Japan + Outside Asia $3,681,000,000 ¥77.417 billion ($701 million) in Japan.[290][291] $2.98 billion outside of Asia.[292]
2019 Japan + Outside Asia $5,127,000,000 ¥101.06 billion ($927 million) in Japan.[293][291] $4.2 billion outside of Asia.[294]
2020 Outside Asia $5,100,000,000 $5.1 billion outside of Asia.[295]
2021 Outside Asia $8,500,000,000 $8.5 billion outside of Asia.[296]
2022 Outside Asia $11,600,000,000 $11.6 billion outside of Asia.[297]
2023 Outside Asia $10,800,000,000 $10.8 billion outside of Asia.[298]
2024 Outside Asia $12,000,000,000 $12 billion outside of Asia.[299] Pokémon is the top-selling toy brand in the US, where it grossed more than $1 billion in toy sales.[4]
Total Worldwide $125,705,000,000
Licensed merchandise Market Unit sales As of Ref
Food 2 countries 90,000,000+
Pokémon Lunchables United States 50,000,000 1999 [300]
Pokémon Curry Japan 40,000,000 2007 [230]
Toys 2 countries 27,200,000+
Burger King Pokéballs United States 25,000,000 2000 [301]
Tenohira Pikachu Japan 2,200,000 2007 [230]

Franchise history

Date Gross revenue Ref
Trillion JP¥ Billion US$
1997 4 [n 35]
1998 7.28 [n 36]
1999 10.56 [n 37]
2000 14 [304]
2001 2 17 [n 38]
2002 3 26.1 [n 39]
March 2013 4 50 [n 40]
March 2015 4.4 54 [n 41]
September 2015 4.6 56 [n 42]
May 2016 4.8 63.4 [n 43]
March 2017 6 74.43 [n 44]
February 2019 90 [316][317]

By June 1998, the Pokémon franchise was worth $4 billion in Japan.[302] By March 1999, Pokémon was generating revenues of nearly ¥400 billion ($3.28 billion) annually.[303] In Japan, the franchise earned ¥1 trillion by 2002, including ¥98 billion from Japanese software sales.[318]

Worldwide, the franchise earned ¥2 trillion by 2001.[305] By 2002, the franchise had earned ¥3 trillion,[307] including $15 billion from merchandise sales worldwide,[319] while the rest were earned from video games, anime, and trading cards. In 2005, a theme park was opened in Nagoya, Japan.[320] By 2013, the Pokémon franchise had earned ¥4 trillion in revenue.[309]

As of March 2017, the Pokémon franchise has grossed ¥6 trillion ($75 billion) in revenue. ¥78.87 billion ($988 million) was grossed from Pokémon films, which were seen by 74.33 million moviegoers, while the rest of the earnings were from the video games, trading card game, anime TV show, and licensed products.[315] This makes Pokémon the highest-grossing entertainment media franchise of all time, ahead of Star Wars ($42 billion), Harry Potter ($25 billion), James Bond ($6 billion), and The Lord of the Rings ($6 billion).[321]

Demographics

The regional breakdown of Pokémon franchise revenues:[315]

  • Japan: 35%
  • Overseas: 65%

The demographic breakdown of Pokémon Go users:[322]

  • Gender:
    • Female: 63%
    • Male: 37%
  • Age:
    • 13-17: 22%
    • 18-29: 46%
    • 30-50: 25%
    • Over 50: 6%
  • Income:
    • Under $50K: 45.8%
    • $50K to $100K: 19.6%
    • Over $100K: 34.6%
  • Region:
    • Urban: 90%
    • Rural: 10%

Approximately 90% of the American population are aware of Pokémon.[323]

Awareness of Pokémon Go among the American population (325.7 million)[324] according to a survey in September 2017:[325]

  • Play it regularly – 13% – estimated 42,341,000 people
  • Play it from time to time – 17% – estimated 55,369,000 people
  • Know it, but never play it (not anymore) – 55% – estimated 179,135,000 people
  • Don't know Pokémon – 15% – estimated 48,855,000 people

Notes

  1. Pokémon Red/Green/Blue prices:
  2. Average Pokémon Yellow price: $31
  3. Average Pokémon FireRed & LeafGreen price: $53.33
  4. Average Pokémon Red/Green/Blue/Yellow (Virtual Console) price: $12.50
  5. Average Pokémon Gold & Silver price: $44
  6. Average Pokémon Gold & Silver price: $33.05
  7. Average Pokémon HeartGold & SoulSilver price: $60
  8. Average Pokémon Ruby & Sapphire price: $42.50
  9. Average Pokémon Emerald price: $40.50
  10. Average Pokémon Omega Ruby & Alpha Sapphire price: $51
  11. Pokémon Diamond & Pearl:
    • Japan: 5.827 million units[11] at ¥4566 ($39.30) = $229.0011 million
    • United States: 4.33 million units[12] at $39.99 = $173.2 million
    • Elsewhere: 7.513 million units at £24.99 ($50) = $376 million
  12. Average Pokémon Platinum price: $49
  13. Average Pokémon Black & White price: $48.50
  14. Average Pokémon Black 2 & White 2 price: $51
  15. Average Pokémon X & Y price: $59
  16. Average Pokémon Sun & Moon price: $53.50
    • Japan: 6.2 million units[14][15] at ¥5378 ($36) = $415.4 million
    • Overseas: 9.85 million units at $47.10 average price = $464 million
  17. Pokémon Ultra Sun / Ultra Moon [17]
    • Japan – 2,440,000 units at ¥5378[18] = ¥13,122,320,000 ($123,708,666)[19]
    • Overseas – 5,070,000 units at $48.16 average = $244,171,200
  18. Pokemon Go gross revenue:
    • 2016 – $950 million[105]
    • 2017 – $890 million[106]
    • 2018 – $1.3 billion[107]
    • 2019 – $1.4 billion[108]
    • 2020 – $1.92 billion[109]
    • 2021 (January 1 to December 14) – $1.3 billion[110]
    • 2022 – $866 million[111]
    • 2023 – $640 million[112]
    • 2024 – $545 million[113]
  19. Pokémon television series in United States (2000) – 8.1/29 rating/share,[127] out of 282.2 million population[128] = 22.8582 million viewers
  20. Pokémon television series in the Philippines (2015) – 9.3% share,[129] out of 101.7 million population[130] = 9.4581 million viewers
  21. Pokémon 4Ever:
    • United States and Canada – $1,727,447[158]
    • Netherlands – $79,642[159]
  22. South Korea – ₩531,113,700[160] ($445,711)[161]
  23. South Korea – ₩1,019,141,600[160] ($1,067,399)[164]
  24. South Korea – ₩2,276,651,793[160] ($2,054,202)
  25. South Korea:
    • White – ₩2,383,792,000[168] ($2,150,874)
    • Black – $3,694,705[169]
  26. South Korea – ₩2,090,012,500[172] ($1,908,949)
  27. Hoopa and the Clash of Ages overseas box office:
    • South Korea – ₩2,156,275,800[160] ($1,906,256)
    • Australia – US$26,829[176]
    • Taipei (Taiwan) – US$9,200[177]
  28. Volcanion and the Mechanical Marvel overseas box office:
    • China – $3,857,383[179]
    • South Korea – ₩2,148,082,300[180] ($1,851,370)
    • Hong Kong – HK$1.26 million[181] (US$162,324)
  29. I Choose You overseas box office:
    • United States and Canada – $2,401,722[183]
    • Taipei (Taiwan) – NT$11 million[184] (US$393,814)
    • Italy & Mexico – $364,906[185]
    • Other territories – $4,761,257[186]
  30. The Power of Us overseas box office:
    • United States and Canada – $789,170[188]
    • Hong Kong – HK$2.49 million[189] (US$319,108)
    • Taipei (Taiwan) – NT$10 million[190] (US$358,012)
    • Other territories – $2,422,947[191]
  31. Box office: Average ticket price
  32. Detective Pikachu ticket sales:
    • China – 18,209,492[219]
    • Europe – 12,026,023[220]
    • Mexico – 4,500,000[221]
    • South Korea – 686,809[222]
  33. 33.0 33.1 See CoroCoro Comic: Circulation
  34. $3.99 per 10-card pack[246][247] – $0.40 per card
  35. Japan gross up until 1997[302]
  36. Worldwide gross in 1998: $3.28 billion[303]
  37. Worldwide gross in 1999: $3.28 billion[303]
  38. Worldwide gross up until 2001: ¥2 trillion[305]
    • Currency conversion: $17 billion[306]
  39. Worldwide gross up until 2002: ¥3 trillion[307]
    • Currency conversion: $26.1 billion[308]
  40. Worldwide gross up until March 2013: ¥4 trillion[309] ($50 billion, or $61 billion with inflation)
    • Gross up until 2002: ¥3 trillion ($26.1 billion, or $46 billion with inflation)
    • Additional gross up until March 2013: ¥1 trillion ($23.9 billion, or $33 billion with inflation)
  41. Worldwide gross up until March 2015: ¥4.4 trillion[310] ($54 billion, or $65.1 billion with inflation)
    • Gross up until March 2013: ¥4 trillion ($50 billion, or $61 billion with inflation)
    • Gross from April 2013 to March 2015: ¥400 billion ($4 billion, or $5.3 billion with inflation)
  42. Worldwide gross up until September 2015: ¥4.6 trillion[311] ($56 billion, or $67.2 billion with inflation)
    • Gross up until March 2015: ¥4.4 trillion ($54 billion, or $65.1 billion with inflation)
    • Gross during April-September 2015: ¥200 billion ($2 billion,[312] or $2.7 billion with inflation)
  43. Worldwide gross up until May 2016: ¥4.8 trillion[313] ($63.4 billion, or $74.6 billion with inflation)
    • Gross up until September 2015: ¥4.6 trillion ($56 billion, or $67.2 billion with inflation)
    • Gross from April 2015 to May 2016: ¥800 billion ($7.4 billion)[314]
  44. Worldwide gross up until March 2017: ¥6 trillion[315] ($74.43 billion, or $85.63 billion with inflation)
    • Gross up until May 2016: ¥4.8 trillion ($63.4 billion, or $74.6 billion with inflation)
    • Gross from June 2016 to March 2017: ¥1.2 trillion ($11.03 billion)[314]

Footnotes

  • Omega Ruby & Alpha Sapphire, a remake of the third generation for the Nintendo 3DS, was successful. Pre-orders were ahead of X & Y and launch sales have been good. In America, the game has sold 2.6 million with versions combined as of the end of December and 2.9 million by the end of February. It sold 476,000 in France by the end of December 2014.[326]. In Japan, it sold 2.5 million by the end of 2014. They exceeded 10 million by September 2015. In May 2016, the game exceeded 3 million in Europe. They sold 13.68 million units in total.
  • Pokémon Go is based off this generation and has broken most records in relation to mobile charts, including being #1 in top grossing in the most countries as well as the fastest to hit $600 million in revenue.[327]
  • The seventh generation consists of Pokémon Sun and Moon. Due to the preceding hype built by a Superbowl Commercial, re-releases of the original games on digital storefronts, and Pokémon Go, it surpassed Omega Ruby and Alpha Sapphire as Nintendo's most preordered game. In November 2016, the games have sold 3.7 million in the Americas and 1.5 million in Europe, becoming Nintendo's fastest seller titles ever. With Japanese numbers, the games sold about 7.5 million copies in 2 weeks. In the United States, by December 2016, the game had sold 4.5 million copies, making it the fastest Nintendo game to reach 4 million. As of December 31, 2016, the game has shipped 14.69 million copies, already outselling Omega Ruby and Alpha Sapphire.
  • * Includes VGChartz numbers

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