Pokémon is a role-playing video game franchise developed by Game Freak and published by Nintendo . The entire media franchise is managed by The Pokémon Company , founded by Game Freak, Nintendo and Creatures Inc. The first video game released in 1996 in Japan, for the Game Boy . The franchise centers on creatures called Pokémon, which can be captured and trained by humans, known as Pokémon Trainers.
Pokémon is the highest-grossing entertainment media franchise of all time, estimated to have grossed more than $150 billion in lifetime revenue as of 2023. This includes an estimated $30 billion grossed from video games and more than $100 billion from licensed merchandise sales.
As of December 2023, the Pokémon franchise has sold over 480 million units worldwide.[ 1] This makes Pokémon the second best-selling game franchise , only behind Mario . In addition, Pokémon Go is the most-downloaded mobile game , with over 1 billion downloads.[ 2] The Pokémon video game series has shifted a total of over 1.3 billion units in retail sales and official downloads.
Beyond video games, the Pokémon Trading Card Game has sold over 64.8 billion cards,[ 1] making it the best-selling trading card game of all time after surpassing Yu-Gi-Oh! [ 3] The Pokémon anime series is also very successful, watched by more than 1 billion viewers across 183 countries. The film adaptations have also sold more than 190 million tickets and grossed over $1.8 billion at the worldwide box office.
Franchise
The following table summarizes the sales and revenue of the Pokémon franchise, including all video games, media, and merchandise, as of 2023.
Media
Unit sales (est. )
Gross revenue (est. )
Video games
480,000,000[ 1]
$30,619,973,000
Main series
327,680,000+
$16,371,000,000
Spin-offs
69,731,146+
$3,154,873,000
Arcade games
—
$1,711,000,000
F2P games
—
$9,383,100,000
Other media and merchandise
65,349,170,350
$146,019,151,704
Licensed merchandise
—
$113,705,000,000
Pokémon Trading Card Game
64,800,000,000
$26,000,000,000
Anime series (television)
—
$929,000,000
Anime series (home video)
31,963,169+
$843,697,287
Anime series (streaming)
—
$585,000,000
Films (box office)
192,389,783+
$1,879,075,522
Films (home entertainment)
6,437,957+
$477,378,895
Manga
308,250,000
$1,600,000,000
Music
10,129,441+
—
Total
65,829,170,350
$176,639,124,704
Video games
Main series
Title
Year
Platform
Units sales
Gross revenue (est. )
Sales
Ref
Gross
Ref
Pokémon Red / Green / Blue / Yellow
74,260,000
$3,288,000,000
Pokémon Red / Green / Blue
1996
GB
31,050,000
[ 4]
$1,271,000,000
[ n 1]
Pokémon Yellow
1998
GB
14,640,000
[ 4]
$454,000,000
[ n 2]
Pokémon FireRed & LeafGreen
2004
GBA
12,000,000
[ 4]
$640,000,000
[ n 3]
Pokémon Red / Green / Blue / Yellow
2016
3DS (VC )
1,500,000
[ 5]
$19,000,000
[ n 4]
Pokémon: Let's Go, Pikachu & Eevee
2018
Switch
15,070,000
[ 6]
$904,000,000
[ 7]
Pokémon Gold / Silver / Crystal
42,840,000
$1,990,000,000
Pokémon Gold & Silver
1999
GBC
23,730,000
[ 4]
$1,016,000,000
[ n 5]
Pokémon Crystal
2000
GBC
6,390,000
[ 4]
$211,000,000
[ n 6]
Pokémon HeartGold & SoulSilver
2009
DS
12,720,000
[ 8]
$763,000,000
[ n 7]
Pokémon Ruby / Sapphire / Emerald
37,880,000
$1,648,000,000
Pokémon Ruby & Sapphire
2002
GBA
16,220,000
[ 4]
$689,000,000
[ n 8]
Pokémon Emerald
2004
GBA
7,060,000
[ 4]
$256,000,000
[ n 9]
Pokémon Omega Ruby & Alpha Sapphire
2014
3DS
14,600,000
[ 9]
$703,000,000
[ n 10]
Pokémon Diamond / Pearl / Platinum
40,330,000
$2,053,000,000
Pokémon Diamond & Pearl
2006
DS
17,670,000
[ 8]
$778,000,000
[ n 11]
Pokémon Platinum
2008
DS
7,600,000
[ 4]
$372,000,000
[ n 12]
Pokémon Brilliant Diamond & Shining Pearl
2021
Switch
15,060,000
[ 4]
$903,000,000
[ 12]
Pokémon Black / White
24,160,000
$1,194,000,000
Pokémon Black & White
2010
DS
15,640,000
[ 8]
$759,000,000
[ n 13]
Pokémon Black 2 & White 2
2012
DS
8,520,000
[ 4]
$435,000,000
[ n 14]
Pokémon X / Y
16,720,000
$953,000,000
Pokémon X & Y
2013
3DS
16,720,000
[ 9]
$953,000,000
[ n 15]
Pokémon Sun / Moon
25,510,000
$1,247,000,000
Pokémon Sun & Moon
2016
3DS
16,320,000
[ 9]
$879,000,000
[ n 16]
Pokémon Ultra Sun & Ultra Moon
2017
3DS
9,190,000
[ 9]
$368,000,000
[ n 17]
Generation VIII
41,600,000
$2,481,000,000
Pokémon Sword & Shield
2019
Switch
26,600,000
[ 6]
$1,581,000,000
[ 23]
Pokémon Legends: Arceus
2022
Switch
15,000,000
[ 24]
$900,000,000
[ 25]
Generation IX
26,380,000
$1,517,000,000
Pokémon Scarlet & Violet
2022
Switch
26,380,000
[ 6]
$1,517,000,000
[ 26]
Pokémon Legends: Z-A
2025
Switch
Total
327,680,000
$16,371,000,000
Spin-offs
Title
Year
Platform
Units sales
Gross revenue (est. )
Sales
Market
Ref
Gross
Ref
Pocket Monsters’ Stadium
1998
N64
1,370,000
Japan
[ 4]
$95,000,000
[ 27]
Pokémon Stadium 2
5,460,000
[ 4]
$382,000,000
Pokémon Stadium 2
1999
N64
1,140,000
Japan
[ 28]
$80,000,000
[ 29]
Pokémon Stadium
2000
N64
4,320,000
Overseas
[ 28]
$302,000,000
Pokémon Stadium Gold & Silver
2,540,000
[ 4]
$178,000,000
Pokémon Stadium Kin Gin
2000
N64
742,467
Japan
[ 30]
$52,000,000
[ 31]
Pokémon Stadium 2
2001
N64
1,797,533
Overseas
$126,000,000
Pokémon Battle Revolution
1,950,000
$97,000,000
Pokémon Battle Revolution
2006
Wii
1,950,000
Worldwide
[ 4]
$97,000,000
[ 32]
Hey You, Pikachu!
1,830,000
$88,000,000
Hey You, Pikachu!
1998
N64
1,830,000
Worldwide
[ 4]
$88,000,000
[ 33]
Pokémon Channel
376,373
$13,000,000
Pokémon Channel ~Together with Pikachu!~
2003
GCN
66,373
Japan
[ 30]
$3,700,000
[ 34]
Pokémon Channel
2003
GCN
310,000*
Overseas
[ 35]
$9,300,000
[ 36]
Pokémon de Panepon
108,376
$4,200,000
Pokémon de Panepon
2000
GBC
108,376
Japan
[ 30]
$4,200,000
[ 37]
Pokémon Puzzle League
388,275
$20,400,000
Pokémon Puzzle League
2000
N64
298,275
USA
[ 38]
$15,000,000
[ 39]
2001
N64
90,000*
Other
[ 40]
$5,400,000
[ 41]
A Pokémon Card Game series
3,785,116
$113,300,000
Pokémon Trading Card Game
1998
GB / GBC
3,720,000
Worldwide
[ 4]
$111,000,000
[ 42]
Pokémon Card GB2: GR-Dan Sanjō!
2001
GBC
65,116
Japan
[ 30]
$2,300,000
[ 43]
Pokémon Card Game: How to Play DS
2011
DS
Unknown
Unknown
A Pokémon Snap series
6,030,000
$325,000,000
Pokémon Snap
1999
N64
3,630,000
Worldwide
[ 4]
$181,000,000
[ 44]
New Pokémon Snap
2021
Switch
2,400,000
Overseas
[ 45]
$144,000,000
[ 46]
A Pokémon Pinball series
6,680,000
$268,000,000
Pokémon Pinball
1999
GB
5,310,000
Worldwide
[ 4]
$186,000,000
[ 47]
Pokémon Pinball: Ruby & Sapphire
2003
GBA
1,370,000
Worldwide
[ 4]
$82,000,000
[ 48]
A Pokémon Colosseum series
3,830,000
$191,000,000
Pokémon Colosseum
2003
GCN
2,410,000
Worldwide
[ 4]
$120,000,000
[ 49]
Pokémon XD: Gale of Darkness
2005
GCN
1,420,000
Worldwide
[ 4]
$71,000,000
[ 50]
Pokémon Dash
738,285
$30,000,000
Pokémon Dash
2004
DS
348,285
Japan
[ 30]
$16,000,000
[ 51]
2005
DS
390,000*
Overseas
[ 52]
$14,000,000
[ 53]
A Pokémon Mystery Dungeon series
17,150,000
$650,000,000
Pokémon Mystery Dungeon: Red Rescue Team
2005
GBA
2,360,000
Worldwide
[ 4]
$78,000,000
[ 54]
Pokémon Mystery Dungeon: Blue Rescue Team
2005
DS
3,490,000
Worldwide
[ 4]
$115,000,000
[ 55]
Pokémon Mystery Dungeon: Explorers of Time / Explorers of Darkness
2007
DS
4,880,000
Worldwide
[ 4]
$171,000,000
[ 56]
Pokémon Mystery Dungeon: Explorers of Sky
2009
DS
1,490,000
Worldwide
[ 4]
$52,000,000
[ 57]
Pokémon Mystery Dungeon: Adventure Team
2009
WiiWare
Unknown
Unknown
Pokémon Mystery Dungeon: Gates to Infinity
2013
3DS
1,380,000
Worldwide
[ 4]
$55,000,000
[ 58]
Super Pokémon Mystery Dungeon
2015
3DS
1,660,000
Worldwide
[ 4]
$66,000,000
[ 59]
Pokémon Mystery Dungeon: Rescue Team DX
2020
Switch
1,990,000
Worldwide
[ 4]
$113,000,000
[ 60]
A Pokémon Ranger series
6,810,000
$225,000,000
Pokémon Ranger
2006
DS
2,930,000
Worldwide
[ 4]
$97,000,000
[ 61]
Pokémon Ranger: Shadows of Almia
2008
DS
2,350,000
Worldwide
[ 4]
$82,000,000
[ 62]
Pokémon Ranger: Guardian Signs
2010
DS
1,530,000
Worldwide
[ 4]
$46,000,000
[ 63]
My Pokemon Ranch
434,745
$4,300,000
Minna no Pokemon Bokujō
2008
WiiWare
234,745
Japan
[ 64]
$2,300,000
[ 65]
My Pokemon Ranch
2008
WiiWare
200,000
Overseas
[ 66]
$2,000,000
Pokémon Rumble series
1,646,740
$61,210,000
Pokémon Rumble
2009
WiiWare
150,000
Overseas
[ 66]
$2,300,000
[ 67]
Pokémon Rumble Blast
2011
3DS
1,400,000
Worldwide
[ 4]
$56,000,000
[ 68]
Pokémon Rumble U
2013
3DS eShop
10,955
Japan
[ 30]
$210,000
[ 69]
Pokémon Rumble World
2015
3DS
85,785
Japan
[ 70]
$2,700,000
[ 70]
PokéPark Wii: Pikachu's Adventure
1,250,000
$25,000,000
PokéPark Wii: Pikachu's Adventure
2010
Wii
1,250,000
Worldwide
[ 4]
$25,000,000
[ 71]
PokéPark 2: Wonders Beyond
811,557
$61,000,000
PokéPark 2 BW: Beyond the World
2011
Wii
321,557
Japan
[ 30]
$24,000,000
[ 72]
PokéPark 2: Wonders Beyond
2012
Wii
490,000*
Overseas
[ 73]
$37,000,000
Pokémon Conquest
1,008,221
$47,000,000
Pokémon + Nobunaga no Yabō
2012
DS
348,221
Japan
[ 30]
$27,000,000
[ 74]
Pokémon Conquest
2012
DS
660,000*
Overseas
[ 75]
$20,000,000
[ 76]
Pokémon Art Academy
471,845
$15,340,000
Pokémon Art Academy
2014
3DS
130,149
Japan
[ 30]
$4,900,000
[ 77]
3DS eShop
11,696
Japan
[ 78]
$440,000
3DS
330,000*
Overseas
[ 79]
$10,000,000
[ 80]
Pokémon Battle Trozei
200,313
$1,633,000
Pokémon Battle Trozei
2014
3DS eShop
196,238
Japan
[ 78]
$1,600,000
[ 81]
3DS
4,075
Japan
[ 30]
$33,000
B Pokkén Tournament
3,128,108
$188,000,000
Pokkén Tournament
2016
Wii U
1,000,000
Worldwide
[ 82]
$60,000,000
[ 83]
Pokkén Tournament DX
2017
Switch
328,108
Japan
[ 30]
$20,000,000
[ 84]
1,800,000
Overseas
[ 85]
$108,000,000
[ 86]
Detective Pikachu
484,197
$19,590,000
Meitantei Pikachū ~Shin Konbi Tanjō~
2016
3DS eShop
30,117
Japan
[ 78]
$390,000
[ 87]
Meitantei Pikachū
2018
3DS
104,080
Japan
[ 30]
$5,200,000
Detective Pikachu
2018
3DS
350,000*
Overseas
[ 88]
$14,000,000
[ 89]
Detective Pikachu Returns
137,528
$6,000,000
Detective Pikachu Returns
2023
Switch
137,528
Japan
[ 30]
$6,000,000
[ 90]
B Other games
1,111,467
$45,900,000
Pokémon Box Ruby & Sapphire
2003
GCN
231,704
Japan
[ 30]
$4,700,000
[ 91]
Pokémon Trozei!
2005
DS
590,000*
Worldwide
[ 92]
$21,000,000
[ 93]
Battle & Get! Pokémon Typing DS
2011
DS
236,432
Japan
[ 30]
$18,000,000
[ 94]
Pokédex 3D Pro
2012
3DS
Unknown
Unknown
Pokémon Tretta Lab
2013
3DS
53,331
Japan
[ 30]
$2,200,000
[ 95]
Detective Pikachu Returns
2023
Switch
N/A
N/A
69,731,146
$3,154,873,000
Arcade games
Title
Year
Arcade credits
Gross revenue
Ref
Pokémon Battrio
2007
100,000,000
¥100,000,000,000 ($1,300,000,000 )
[ 96] [ 97]
Pokémon Tretta
2012
100,000,000
¥10,000,000,000 ($130,000,000 )
[ 96]
Pokémon Ga-Olé
2016
100,000,000
¥10,000,000,000 ($91,000,000 )
Pokémon Mezastar
2020
100,000,000
¥20,000,000,000 ($190,000,000 )
Total
400,000,000
¥140,000,000,000 ($1,711,000,000)
F2P games
Title
Year
Platform(s)
Downloads
Gross revenue
Ref
Pokémon TCG Online
2014
iOS , Android
10,000,000
$200,000
[ 98]
Pokémon Shuffle / Poké Toru
2015
Nintendo 3DS
6,500,000
—
[ 99]
iOS, Android
15,400,000
$25,000,000
[ 100] [ 101]
Pokémon Duel
2016
iOS, Android
42,900,000
$21,600,000
[ 102] [ 101]
Pokémon Go
2016
iOS, Android
1,000,000,000
$8,626,000,000
[ 103] [ n 18]
Pokémon: Magikarp Jump
2017
iOS, Android
21,400,000
$5,800,000
[ 102]
Pokémon Quest
2018
Switch
1,000,000
—
[ 111]
iOS, Android
43,100,000
$10,700,000
[ 102]
Pokémon Masters EX
2019
iOS, Android
50,000,000
$335,000,000
[ 112] [ 113]
Pokémon Rumble Rush
2019
iOS, Android
$5,000,000
$1,000,000
[ 98]
Pokémon Café ReMix
2020
iOS, Android
10,000,000
$10,000,000
Pokémon Home
2020
iOS, Android
27,200,000
$24,000,000
[ 102]
Pokémon Smile
2020
iOS, Android
5,000,000
—
[ 98]
Pokémon Unite
2021
iOS, Android
92.200,000
$83,000,000
[ 102] [ 113]
Pokémon TCG Live
2022
iOS, Android
$5,000,000
—
[ 98]
Pokémon Sleep
2023
iOS, Android
20,000,000
$120,000,000
[ 114] [ 115]
Pokémon Trading Card Game Pocket
2024
iOS, Android
33,000,000
$500,000,000
[ 116] [ 98]
Total
1,295,500,000
$9,383,100,000
Other media and merchandise
Card game
Anime series
Television
Pokémon anime series TV viewership
Market
Viewers
Ref
Japan
26,900,000+
[ 119]
China
270,000,000+
[ 120] [ 121]
India
96,900,000
[ 122]
United States
22,858,200+
[ n 20]
Philippines
9,458,100+
[ n 21]
United Kingdom
2,500,000+
[ 127]
Canada
2,000,000+
[ 128]
192 countries
1,000,000,000+
[ 1]
TV content revenue in Japan (Hakuhodo )
Year
Revenue (¥ )
Revenue (US$)
Ref
2013
¥10,600,000,000
$109,000,000
[ 129]
2014
¥8,200,000,000
$77,000,000
[ 130]
2015
—
—
2016
—
—
2017
¥10,300,000,000
$92,000,000
[ 131]
2018
¥12,400,000,000
$112,000,000
[ 132]
2019
¥13,400,000,000
$123,000,000
[ 133]
2020
¥17,500,000,000
$164,000,000
[ 134]
2021
¥27,700,000,000
$252,000,000
[ 135]
2013–2021
¥100,100,000,000
$929,000,000
Home video
Market
Date(s)
Sales
Revenue (¥)
Revenue ($)
Note
Ref
United Kingdom
2000
3,000,000
$75,000,000
VHS
[ 136] [ 137]
Japan
1998–2011
3,963,169+
¥15,023,757,348
$141,518,828
Japan
1998–2000
3,500,000
¥11,004,000,000
$102,111,000
—
[ 138]
2004–2007
233,408
¥734,000,000
$7,000,000
64 volumes
[ 139] [ 140]
2007–2011
229,761
¥722,400,000
$9,051,497
63 volumes
[ 139] [ 141]
2017
—
¥1,744,502,029
$15,895,235
—
[ 142]
January–June 2018
—
¥818,855,319
$7,461,096
—
[ 143]
United States
2000–2019
25,000,000+
$626,526,573
United States
2000
25,000,000
—
$625,000,000
VHS / DVD
[ 144] [ 137]
2017–2019
—
—
$1,526,573
DVD
[ 145]
3 countries
1998–2011
31,963,169+
$843,697,287
Streaming
Netflix streaming (2023–2024)
Series
Year
Viewership
Gross revenue (est. )
Ref
Pokémon
32,805,000
$229,000,000
Pokémon
2023
23,005,000
$160,000,000
[ 146] [ 147]
2024
9,800,000
$69,000,000
[ 148] [ 147]
Pokémon Master Journeys: The Series
12,800,000
$89,000,000
Pokémon Master Journeys: The Series
2023
9,300,000
$65,000,000
[ 146] [ 147]
2024
3,500,000
$24,000,000
[ 148] [ 147]
Pokémon: Ultimate Journeys
23,500,000
$161,000,000
Pokémon: Ultimate Journeys
2023
19,100,000
$130,000,000
[ 146] [ 147]
2024
4,400,000
$31,000,000
[ 148] [ 147]
Pokémon Horizons: The Series
6,500,000
$45,000,000
Pokémon Horizons: The Series
2023
300,000
$2,000,000
[ 146] [ 147]
2024
6,200,000
$43,000,000
[ 148] [ 147]
Pokémon Concierge
8,700,000
$61,000,000
Pokémon Concierge
2023
2,600,000
$18,000,000
[ 146] [ 147]
2024
6,100,000
$43,000,000
[ 148] [ 147]
2023–2024
84,305,000
$585,000,000
Films
Box office
Home entertainment
Film
Format
Market
Year
Sales
Viewership
Gross ($)
Ref
Pokémon: Mewtwo Strikes Back
4,200,000+
30,600,000+
$244,800,000
Pokémon: The First Movie
VHS
United States
2000
4,200,000
4,200,000+
$58,800,000
[ 219]
Pokémon: Mewtwo Strikes Back Evolution
Netflix
Worldwide
2023
—
19,800,000
$140,000,000
[ 220] [ 147]
2024
—
6,600,000
$46,000,000
[ 221] [ 147]
Pokémon the Movie: I Choose You!
400,000
$3,000,000
Pokémon the Movie: I Choose You!
Netflix
Worldwide
2023
—
300,000
$2,000,000
[ 220] [ 147]
2024
—
100,000
$1,000,000
[ 221] [ 147]
Pokémon the Movie: The Power of Us
300,000
$2,000,000
Pokémon the Movie: The Power of Us
Netflix
Worldwide
2023
—
200,000
$1,000,000
[ 220] [ 147]
2024
—
100,000
$1,000,000
[ 221] [ 147]
Pokémon: Detective Pikachu
2,237,957+
12,237,957+
$107,578,895
Pokémon: Detective Pikachu
DVD / BD
United States
2019
2,237,957
2,237,957+
$37,578,895
[ 222]
Netflix
Worldwide
2023
—
4,300,000
$30,000,000
[ 220] [ 147]
2024
—
5,700,000
$40,000,000
[ 221] [ 147]
Pokémon the Movie: Secrets of the Jungle
7,300,000
$51,000,000
Pokémon the Movie: Secrets of the Jungle
Netflix
Worldwide
2023
—
5,800,000
$41,000,000
[ 220] [ 147]
2024
—
1,500,000
$10,000,000
[ 221] [ 147]
Pokemon: The Arceus Chronicles
9,800,000
$69,000,000
Pokemon: The Arceus Chronicles
Netflix
Worldwide
2023
—
7,700,000
$54,000,000
[ 220] [ 147]
2024
—
2,100,000
$15,000,000
[ 221] [ 147]
Total
6,437,957+
60,637,957+
$477,378,895
Manga
Pokémon manga
Manga
Format
Date(s)
Sales (est. )
Gross revenue (est. )
Ref
From
To
JP¥
US$
Pocket Monsters
CoroCoro
1996-04
2018-03
280,000,000
¥150,000,000,000
$1,400,000,000
[ n 34] [ 223]
Pokémon Adventures
CoroCoro
1997-03
2018-03
Pocket Monsters
CoroCoro
2017-04
2019-12
21,000,000
¥11,000,000,000
$100,000,000
[ n 34] [ 223]
Pokémon Adventures
Pokémon: The Electric Tale of Pikachu
Tankobon
1998 to 2000
7,250,000
—
$100,000,000
[ 224] [ 225]
Total
308,250,000
¥161,000,000,000
$1,600,000,000
Music
Licensed merchandise
Retail sales of Pokémon licensed merchandise (licensed by The Pokémon Company) Note: Excluding sales of products produced/published by Nintendo or The Pokémon Company, such as Pokémon video games or trading cards .
Year(s)
Region(s)
Sales revenue (US$)
Notes
1999
Worldwide[ 242]
$7,000,000,000
¥350.28 billion ($3.075 billion ) in Japan.[ 243] [ 244]
2001
Outside Asia[ 245]
$2,000,000,000
2002
Americas[ 246]
$1,100,000,000
2003
Americas[ 247]
$1,300,000,000
1996–2003
Worldwide [ 248]
$30,000,000,000
2004
Japan + Americas
$2,035,000,000
¥79.54 billion ($735 million ) in Japan.[ 249] $1.3 billion in the Americas.[ 250]
2005
Japan + Americas
$1,892,000,000
¥65.21 billion ($592 million ) in Japan.[ 251] [ 252] $1.3 billion in the Americas.[ 253]
2006
Japan + Americas
$2,270,000,000
¥112.77 billion ($970 million ) in Japan.[ 254] $1.3 billion in the Americas.[ 255]
2007
Japan + Americas
$2,543,000,000
¥134.56 billion ($1.143 billion ) in Japan.[ 256] [ 257] $1.4 billion in the Americas.[ 258]
2008
Japan + Americas
$2,512,000,000
¥114.929 billion ($1,112 million ) in Japan.[ 259] $1.4 billion in the Americas.[ 260]
2009
Japan + Outside Asia
$2,595,000,000
¥111.809 billion ($1,195 million ) in Japan.[ 261] $1.4 billion outside of Asia.[ 262]
2010
Japan + Outside Asia
$3,804,000,000
¥114.484 billion ($1.304 billion ) in Japan.[ 263] [ 264] $2.5 billion outside of Asia.[ 265]
2011
Japan + Outside Asia
$2,848,000,000
¥107.602 billion ($1,348 million ) in Japan.[ 266] $1.5 billion outside of Asia.[ 267]
2012
Japan + Outside Asia
$2,754,000,000
¥92.04 billion ($1,154 million ) in Japan.[ 268] $1.6 billion outside of Asia.[ 269]
2013
Japan + Outside Asia
$2,393,000,000
¥86.978 billion ($891 million ) in Japan.[ 270] $1.5 billion outside of Asia.[ 271]
2014
Japan + Outside Asia
$2,678,000,000
¥71.825 billion ($678 million ) in Japan.[ 272] $2 billion outside of Asia.[ 273] Pokémon TCG sales increased by 51% in the UK market,[ 274] and by 34% in North America.[ 275]
2014–2015
India
There was a resurgence of the Pokémon brand in India.[ 276]
2015
Japan + Outside Asia
$2,608,000,000
¥55.257 billion ($457 million ) in Japan.[ 277] $2.1 billion outside of Asia.[ 278] Pokémon TCG sales increased by 56%.[ 275]
2016
Japan + Outside Asia
$3,884,000,000
¥63.52 billion ($584 million ) in Japan.[ 279] $3.3 billion outside of Asia.[ 280] Pokémon TCG became the top-selling collectible card game .[ 280]
2017
Japan + Outside Asia
$4,081,000,000
¥64.584 billion ($576 million ) in Japan.[ 281] $3.5 billion outside of Asia.[ 282] [ 283] Pokémon is the top-selling toy brand.[ 282]
2018
Japan + Outside Asia
$3,681,000,000
¥77.417 billion ($701 million ) in Japan.[ 284] [ 285] $2.98 billion outside of Asia.[ 286]
2019
Japan + Outside Asia
$5,127,000,000
¥101.06 billion ($927 million ) in Japan.[ 287] [ 285] $4.2 billion outside of Asia.[ 288]
2020
Outside Asia
$5,100,000,000
$5.1 billion outside of Asia.[ 289]
2021
Outside Asia
$8,500,000,000
$8.5 billion outside of Asia.[ 290]
2022
Outside Asia
$11,600,000,000
$11.6 billion outside of Asia.[ 291]
2023
Outside Asia
$10,800,000,000
$10.8 billion outside of Asia.[ 292]
Total known sales
Worldwide
$113,705,000,000
Licensed merchandise
Market
Unit sales
As of
Ref
Food
2 countries
90,000,000+
Pokémon Lunchables
United States
50,000,000
1999
[ 293]
Pokémon Curry
Japan
40,000,000
2007
[ 226]
Toys
2 countries
27,200,000+
Burger King Pokéballs
United States
25,000,000
2000
[ 294]
Tenohira Pikachu
Japan
2,200,000
2007
[ 226]
Total
117,200,000+
Franchise history
By June 1998, the Pokémon franchise was worth $4 billion in Japan .[ 295] By March 1999, Pokémon was generating revenues of nearly ¥400 billion ($3.28 billion) annually.[ 296] In Japan, the franchise earned ¥1 trillion by 2002, including ¥98 billion from Japanese software sales.[ 311]
Worldwide, the franchise earned ¥2 trillion by 2001.[ 298] By 2002, the franchise had earned ¥3 trillion,[ 300] including $15 billion from merchandise sales worldwide,[ 312] while the rest were earned from video games, anime, and trading cards. In 2005, a theme park was opened in Nagoya, Japan.[ 313] By 2013, the Pokémon franchise had earned ¥4 trillion in revenue.[ 302]
As of March 2017, the Pokémon franchise has grossed ¥6 trillion ($75 billion) in revenue. ¥78.87 billion ($988 million) was grossed from Pokémon films, which were seen by 74.33 million moviegoers, while the rest of the earnings were from the video games, trading card game, anime TV show, and licensed products.[ 308] This makes Pokémon the highest-grossing entertainment media franchise of all time, ahead of Star Wars ($42 billion), Harry Potter ($25 billion), James Bond ($6 billion), and The Lord of the Rings ($6 billion).[ 314]
Demographics
The regional breakdown of Pokémon franchise revenues:[ 308]
The demographic breakdown of Pokémon Go users:[ 315]
Gender:
Age:
13-17: 22%
18-29: 46%
30-50: 25%
Over 50: 6%
Income:
Under $50K: 45.8%
$50K to $100K: 19.6%
Over $100K: 34.6%
Region:
Approximately 90% of the American population are aware of Pokémon .[ 316]
Awareness of Pokémon Go among the American population (325.7 million)[ 317] according to a survey in September 2017:[ 318]
Play it regularly – 13% – estimated 42,341,000 people
Play it from time to time – 17% – estimated 55,369,000 people
Know it, but never play it (not anymore) – 55% – estimated 179,135,000 people
Don't know Pokémon – 15% – estimated 48,855,000 people
Notes
↑ Average Pokémon Red/Green/Blue price: $40.50
↑ Average Pokémon Yellow price: $31
↑ Average Pokémon FireRed & LeafGreen price: $53.33
↑ Average Pokémon Red/Green/Blue/Yellow (Virtual Console) price: $12.50
↑ Average Pokémon Gold & Silver price: $44
↑ Average Pokémon Gold & Silver price: $33.05
↑ Average Pokémon HeartGold & SoulSilver price: $60
↑ Average Pokémon Ruby & Sapphire price: $42.50
↑ Average Pokémon Emerald price: $40.50
↑ Average Pokémon Omega Ruby & Alpha Sapphire price: $51
↑ Pokémon Diamond & Pearl :
Japan: 5.827 million units[ 10] at ¥4566 ($39.30 ) = $229.0011 million
United States: 4.33 million units[ 11] at $39.99 = $173.2 million
Elsewhere: 7.513 million units at £24.99 ($50 ) = $376 million
↑ Average Pokémon Platinum price: $49
↑ Average Pokémon Black & White price: $48.50
↑ Average Pokémon Black 2 & White 2 price: $51
↑ Average Pokémon X & Y price: $59
↑ Average Pokémon Sun & Moon price: $53.50
Japan: 6.2 million units[ 13] [ 14] at ¥5378 ($49) = $415.4 million
Overseas: 9.85 million units at $47.10 average price = $464 million
↑ Pokémon Ultra Sun / Ultra Moon [ 16]
Japan – 2,440,000 units at ¥5378[ 17] = ¥13,122,320,000 ($123,708,666)[ 18]
Overseas – 5,070,000 units at $48.16 average = $244,171,200
↑ Pokemon Go gross revenue:
2016 – $950 million [ 104]
2017 – $890 million [ 105]
2018 – $1.3 billion [ 106]
2019 – $1.4 billion [ 107]
2020 – $1.92 billion [ 108]
2021 (January 1 to December 14) – $1.3 billion [ 109]
2022 – $866 million [ 110]
↑ $3.99 per 10-card pack[ 117] [ 118] – $0.40 per card
↑ Pokémon television series in United States (2000) – 8.1/29 rating/share,[ 123] out of 282.2 million population[ 124] = 22.8582 million viewers
↑ Pokémon television series in the Philippines (2015) – 9.3% share,[ 125] out of 101.7 million population[ 126] = 9.4581 million viewers
↑ Pokémon 4Ever :
United States and Canada – $1,727,447[ 154]
Netherlands – $79,642[ 155]
↑ South Korea – ₩531,113,700[ 156] ($445,711 )[ 157]
↑ South Korea – ₩1,019,141,600[ 156] ($1,067,399 )[ 160]
↑ South Korea – ₩2,276,651,793[ 156] ($2,054,202 )
↑ South Korea:
White – ₩2,383,792,000[ 164] ($2,150,874 )
Black – $3,694,705[ 165]
↑ South Korea – ₩2,090,012,500[ 168] ($1,908,949 )
↑ Hoopa and the Clash of Ages overseas box office:
South Korea – ₩2,156,275,800[ 156] ($1,906,256 )
Australia – US$26,829[ 172]
Taipei (Taiwan) – US$9,200[ 173]
↑ Volcanion and the Mechanical Marvel overseas box office:
China – $3,857,383[ 175]
South Korea – ₩2,148,082,300[ 176] ($1,851,370 )
Hong Kong – HK$1.26 million [ 177] (US$162,324 )
↑ I Choose You overseas box office:
United States and Canada – $2,401,722[ 179]
Taipei (Taiwan) – NT$11 million[ 180] (US$393,814 )
Italy & Mexico – $364,906 [ 181]
Other territories – $4,761,257[ 182]
↑ The Power of Us overseas box office:
United States and Canada – $789,170[ 184]
Hong Kong – HK$2.49 million [ 185] (US$320,463 )
Taipei (Taiwan) – NT$10 million[ 186] (US$358,012 )
Other territories – $2,422,947[ 187]
↑ Box office: Average ticket price
↑ Detective Pikachu ticket sales:
↑ 34.0 34.1 See CoroCoro Comic: Circulation
↑ Japan gross up until 1997[ 295]
↑ Worldwide gross in 1998: $3.28 billion[ 296]
↑ Worldwide gross in 1999: $3.28 billion[ 296]
↑ Worldwide gross up until 2001: ¥2 trillion[ 298]
Currency conversion: $17 billion[ 299]
↑ Worldwide gross up until 2002: ¥3 trillion[ 300]
Currency conversion: $26.1 billion[ 301]
↑ Worldwide gross up until March 2013: ¥4 trillion[ 302] ($50 billion, or $61 billion with inflation)
Gross up until 2002: ¥3 trillion ($26.1 billion, or $46 billion with inflation)
Additional gross up until March 2013: ¥1 trillion ($23.9 billion, or $33 billion with inflation)
↑ Worldwide gross up until March 2015: ¥4.4 trillion[ 303] ($54 billion, or $65.1 billion with inflation)
Gross up until March 2013: ¥4 trillion ($50 billion, or $61 billion with inflation)
Gross from April 2013 to March 2015: ¥400 billion ($4 billion, or $5.3 billion with inflation)
↑ Worldwide gross up until September 2015: ¥4.6 trillion[ 304] ($56 billion, or $67.2 billion with inflation)
Gross up until March 2015: ¥4.4 trillion ($54 billion, or $65.1 billion with inflation)
Gross during April-September 2015: ¥200 billion ($2 billion,[ 305] or $2.7 billion with inflation)
↑ Worldwide gross up until May 2016: ¥4.8 trillion[ 306] ($63.4 billion, or $74.6 billion with inflation)
Gross up until September 2015: ¥4.6 trillion ($56 billion, or $67.2 billion with inflation)
Gross from April 2015 to May 2016: ¥800 billion ($7.4 billion)[ 307]
↑ Worldwide gross up until March 2017: ¥6 trillion[ 308] ($74.43 billion, or $85.63 billion with inflation)
Gross up until May 2016: ¥4.8 trillion ($63.4 billion, or $74.6 billion with inflation)
Gross from June 2016 to March 2017: ¥1.2 trillion ($11.03 billion)[ 307]
Omega Ruby & Alpha Sapphire , a remake of the third generation for the Nintendo 3DS , was successful. Pre-orders were ahead of X & Y and launch sales have been good. In America, the game has sold 2.6 million with versions combined as of the end of December and 2.9 million by the end of February. It sold 476,000 in France by the end of December 2014.[ 319] . In Japan, it sold 2.5 million by the end of 2014. They exceeded 10 million by September 2015. In May 2016, the game exceeded 3 million in Europe. They sold 13.68 million units in total.
Pokémon Go is based off this generation and has broken most records in relation to mobile charts, including being #1 in top grossing in the most countries as well as the fastest to hit $600 million in revenue.[ 320]
The seventh generation consists of Pokémon Sun and Moon . Due to the preceding hype built by a Superbowl Commercial, re-releases of the original games on digital storefronts, and Pokémon Go , it surpassed Omega Ruby and Alpha Sapphire as Nintendo's most preordered game. In November 2016, the games have sold 3.7 million in the Americas and 1.5 million in Europe, becoming Nintendo's fastest seller titles ever. With Japanese numbers, the games sold about 7.5 million copies in 2 weeks. In the United States, by December 2016, the game had sold 4.5 million copies, making it the fastest Nintendo game to reach 4 million. As of December 31, 2016, the game has shipped 14.69 million copies, already outselling Omega Ruby and Alpha Sapphire .
* Includes VGChartz numbers
References
↑ 1.0 1.1 1.2 1.3 1.4 https://corporate.pokemon.co.jp/en/aboutus/figurs/
↑ https://www.theverge.com/2019/2/28/18243332/pokemon-go-sword-shield-franchise-history-niantic-nintendo-switch
↑ https://news.livedoor.com/article/detail/19610252/
↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 Nintendo software and hardware sales data from 1983 to present , Updated as of December 2022
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↑ Miss Spell (December 2000). "Pokémon Puzzle League" (PDF) . GamePro . No. 147. IDG. p. 140. Archived from the original on November 1, 2004. Retrieved May 26, 2022 – via RetroCDN.net.
↑ https://www.vgchartz.com/game/1764/pokemon-puzzle-league/
↑ Evans, Geraint (March 2001). "Pokémon Puzzle League" . N64 Magazine . No. 52. Future Publishing . pp. 54–56.
↑ Harris, Craig (2000-04-10). "Pokémon Trading Card Game - Game Boy Color Review" . IGN. Archived from the original on 2012-10-16. Retrieved 2010-10-20 .
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↑ 70.0 70.1 https://www.resetera.com/threads/media-create-sales-cy-2018-2018-jan-01-2018-dec-30-new-used.138706/
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↑ 78.0 78.1 78.2 https://sites.google.com/site/gamedatalibrary/digital-estimates-archive/total-rankings
↑ https://www.vgchartz.com/game/81812/pokemon-art-academy/sales
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↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=30313&redirect=no
↑ http://www.siliconera.com/2016/08/18/pokkn-tournament-surpasses-one-million-worldwide-shipments
↑ https://www.destructoid.com/reviews/review-pokken-tournament/
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↑ https://www.famitsu.com/cominy/?m=pc&a=page_h_title&title_id=33354&redirect=no
↑ https://www.vgchartz.com/game/86427/detective-pikachu/sales
↑ https://www.destructoid.com/reviews/review-detective-pikachu/
↑ https://www.famitsu.com/game/title/51668/page/1
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↑ 96.0 96.1 "アミューズメントマシン『ポケモンメザスタ』 累計プレイ回数1億回突破のお知らせ" [Amusement machine "Pokemon Mezasta" notice that the cumulative number of plays has exceeded 100 million times]. PR TIMES (in Japanese). 14 December 2021. Retrieved 22 December 2021 .
↑ https://web.archive.org/web/20070706110328/www.famitsu.com/game/news/2007/04/11/103,1176273669,69985,0,0.html
↑ 98.0 98.1 98.2 98.3 98.4 https://appmagic.rocks/publisher/the-pokemon-company/2_446737235
↑ https://www.pokemon.co.jp/ex/poketoru/news/post.php/765/
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: CS1 maint: url-status (link )
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: CS1 maint: url-status (link )
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: CS1 maint: url-status (link )
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↑ CharaBiz DATA 2020(19) (in Japanese). Character Databank. May 2020.
↑ "Top 150 Global Licensors" . License Global . August 2020. p. T13. Retrieved August 28, 2020 .
↑ "Top Global Licensors" . License Global . June 2021. p. 33. Retrieved July 11, 2021 .
↑ "License Global Releases the "Top Global Licensors Report 2022," Indicating Signs of Industry-Wide Recovery" . Business Wire . July 7, 2022. Retrieved July 7, 2022 .
↑ "Top Global Licensors Report Cites $273.4 Billion in Sales for World's Top Brands" . License Global . July 27, 2023. Archived from the original on July 27, 2023. Retrieved July 27, 2023 .
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↑ https://www.nytimes.com/1999/04/26/business/mania-for-pocket-monsters-yields-billions-for-nintendo.html
↑ http://articles.latimes.com/2000/may/05/local/me-26913
↑ 295.0 295.1 http://cjonline.com/stories/082798/com_pokemon0827.shtml
↑ 296.0 296.1 296.2 http://thegia.com/archive/news/n990603a.html
↑ Billboard (January 27, 2001)
↑ 298.0 298.1 http://www.iist.or.jp/wf/magazine/0196/0196_E.html
↑ 121 JPY per USD in 2001
↑ 300.0 300.1 Japanese Pop Industry (MIT )
↑ 115 JPY per USD in 2003
↑ 302.0 302.1 "Pokémon X · Y" is released on October 12, 2013 , Famitsu
↑ https://web.archive.org/web/20151205162239/www.pokemon.co.jp/corporate/en/data/
↑ https://web.archive.org/web/20160628041935/www.pokemon.co.jp/corporate/en/data/
↑ 121 JPY per USD in 2015
↑ https://web.archive.org/web/20160721223226/www.pokemon.co.jp/corporate/en/data/
↑ 307.0 307.1 108.8 JPY per USD in 2016
↑ 308.0 308.1 308.2 "Pokémon in Figures" . Pokémon Company . March 2017.
↑ https://observer.com/2019/01/box-office-predictions-avengers-endgame-star-wars-fast-and-furious/
↑ https://www.cbr.com/video-pokemon-fan-theory-ash-coma/
↑ http://academic.csuohio.edu/makelaa/history/courses/his373/The%20Japan%20Times%20Online.htm
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↑ http://archive.li/4d5Jq
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↑ https://www.forbes.com/sites/ryanmac/2016/07/26/more-women-than-men-are-playing-pokemon-go-by-a-lot/
↑ https://www.vox.com/2016/7/19/12212052/pokemon-go-pikachu-joe-biden
↑ https://www.google.com/search?q=us+population+2017
↑ https://www.statista.com/forecasts/790475/pokemon-go-awareness-in-the-us
↑ http://www.lefigaro.fr/secteur/high-tech/2015/01/22/01007-20150122ARTFIG00382-nintendo-premier-vendeur-de-jeux-video-en-france.php
↑ http://venturebeat.com/2016/10/20/pokemon-go-is-the-fastest-mobile-game-to-hit-600-million-in-revenues/