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==Hardware sales== |
==Hardware sales== |
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Revision as of 03:12, 12 June 2009
May 2009 NPD sales figures coverage: May 3 - May 30, 2009
NPD's Anita Frazier analysis: The video games industry continues to struggle with difficult comparisons to last year, and this is the first month that industry sales have dipped below $1B since NPD August 2007. May is typically one of the lowest revenue-generating months in any given year for the industry in general.
Every category declined versus a year ago with the exception of portable hardware sales which was bolstered by the continued strong sales of the Nintendo DS including both the DSi and the Lite.
Unit sales declined less than dollar sales did. The dollar sales decline was exacerbated by a decline in average retail prices for almost all of the categories.
The DS was the top-selling hardware platform for the month. There is a lot of new DS content coming to market this month for a wide variety of gamers, so we should see strong hardware sales continue.
Two third-party titles had a strong showing in May. UFC Undisputed had a great launch selling over a million units across both platforms, while EA Sports Active Bundle, a Wii exclusive game, made it into the top 5. There are more new releases in this month's top 10 list than we have seen for some time. As we mentioned last month, it's a great time to release new IP, illustrated by May's strong debuts of EA's Sports Active and Sony's InFAMOUS.
While there were some very strong new releases this month along with continued strong sales of evergreen games, this month's top 10 games sold 2.6 million units combined, whereas last year the top 10 sold 3.7 million units. Again this illustrates how tough the comparisons are to last year.
Looking ahead to NPD June 2009, there are some promising games coming out this month between Sims 3 (PC), Prototype, Red Faction, Virtua Tennis, Ghostbusters, Transformers and Tiger Woods just to name a few. At E3, it was notable how many games were targeted to the tween girl demographic, and this June will see a number of games introduced for girls as well. June comparisons are still likely to be tough, but the wide variety of new content could help reinvigorate things somewhat.
Tiger Woods titles are typically released in August or September. It will be interesting to watch how the title performs when it's not competing at retail with Madden, and with the impact of the Wii MotionPlus for the Wii version. Releasing it during the month when the U.S. Open (and consequently Tiger) is getting air time can't hurt either.
Notable releases
- UFC 2009 Undisputed
- Punch-Out Wii
- inFamous
Hardware sales
Top 10 software sales
May 2009 US Top Ten Software Sales
Platform Title Publisher Release Unit Sales
1. 360 UFC 2009 Undisputed THQ 05/2009 679,600
2. WII Wii Fit Nintendo 05/2008 352,800
3. WII EA Sports Active Electronic Arts 05/2009 345,800
4. PS3 UFC 2009 Undisputed THQ 05/2009 334,400
5. PS3 inFamous Sony 05/2009 175,900
6. NDS Pokémon Platinum Nintendo 03/2009 168,900
7. WII Mario Kart Wii Nintendo 04/2008 158,300
8. WII Punch-Out!! Nintendo 05/2009 156,900
9. 360 X-Men Origins: Wolverine Activision 05/2009 120,700
10. WII Wii Play Nintendo 02/2007 109,800
Video game revenues
- Total sales:
- Hardware sales:
- Software sales:
External links
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